Secrets of Three Successful Instagram Brands

Secrets of Three Successful Instagram Brands

For many years Sears―the once popular retail giant a time, would mail thousands of product catalogs to potential customers.  In October of 2018 Sears filed for bankruptcy. Many factors, of course, contributed to the downfall of this once mighty retailer but if your business still relies on expensive traditional marketing methods―print, radio and television then there is one question that needs to be asked.  Why?

There is a digital revolution taking place and it’s called social media.  However, unlike traditional media this social media is built upon an abundance of interactions with users.  What makes Instagram an absolute spot-on place for a business to build its brand and grow its online community?  Well, for one thing it is insanely popular; Instagram has over 300 million daily active users. That fact alone makes it any marketer’s dream.  

Instagram is also a visual-centric platform.  If a single picture is worth one thousand words what is a content stream with multiple formats packed with vivid imagery worth?

In the same way that Google ad words changed the playing field for online search results Instagram is proving to be a game changer as well.  What’s the secret to success using Instagram for your business? Success leaves a trail to follow.

Is this Instagram-first strategy a good fit for your business? Let’s dive in.  Focus on these key elements to enhance your chances of success:

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Maximize Visual Presentation

No matter what your product or service is be sure to present it in way to attract attention.  Instagram includes filters so it’s easy for almost anyone to make their photos worthy of sharing these days but especially so for a business to focus on visually presenting your brand in the best light.  

Glossier is perhaps the crown jewel of an Instagram-first strategy success story.  The insanely popular makeup and skincare line started by a beauty blogger is essentially an online experience.  There is no fancy downtown main street retail store so they rely on social media. True, these products are highly photogenic but moreover Glossier has built a very stimulating visual brand.  The brand’s pink-ness practically jumps off the screen. It pops. It catches your attention.

Another example, is the online publication Punch Drink.  They provide cocktail recipes, and various city guides on its site and although that could be rather vanilla in terms of imagery they use creativity and high quality photos to appeal to a niche audience.  A different drink appears in each image presented in a way that almost lets the viewer taste it with their eyes. The message here is to be creative with your images. It’s not just about selling a product, it’s about capturing a feeling and expressing this through visual imagery.

 

Keep in mind that if your business is not an actual bricks-and-mortar store, it’s even more important for your social media presence (Instagram) to set your tone for your brand.  Once set, stick to it. Use the same color themes, formats and also try to maintain consistency with how often you post. In other words, you want to maintain the business cohesiveness throughout the user experience.  Strive to create a visual impact and build your brand so to attract thousands of loyal followers.

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Focus Attention on Your Customers

If you were to visit Glossier’s Instagram page one of the first things you might notice, besides the abundance of their favorite pink color theme, is that many posts within their feed show happy customers using their products.  Selfies galore. They put the spotlight on their customers. A highly photogenic product for sure but the attention they give their customers creates an experience. Basically, that beautiful results can be achieved by anyone. They truly feel like they are part of a special tribe.  The ‘IN’ crowd.

Tap into your customers’ desires and needs with your Instagram content.  Consider the BarkBox brand with over 1 million followers. This company provides products that keep pooches happy.  Their visual stream is full of funny dog content and they provide discounts and more to followers. We all know how much folks adore their pets.  The entertaining visual content grabs your attention. The sweet deals and discounts keep you there as a loyal follower.

 

It’s the perfect blend of engagement.  Entertain your audience, give them what they want, and they will keep coming back for more.  The Instagram marketing employed by the BarkBox company proves that they understand their customer’s needs.

 

As yet another example of placing your customers in the spotlight look at Adobe on Instagram.  Almost all of the posts you will find are user generated content. It’s the “see what I can do with these products and then share it” strategy that works for them.  Their stream of content is basically a canvas for all their designer type followers to showcase their work. Over 800,000 followers and counting.

Ref:  You can Target Followers using Instamigos platform    

Ideally you want your audience to think of your account (i.e. your business) as one of their favorites on Instagram.  So how does your business stand out in a vast digital empire of visual stimulation. Think about how your products or services can be used within Instagram content. Not everyone will have photogenic products but there are many ways to feature even the most routine products in creative ways.  Sometimes you just have to think a little bigger. Ask yourself―can your customers share your product or service? What would make them want to share it on their own feeds? What creative ways can you think of to engage your followers and encourage sharing?

To put it another way, people will share what they love and feel great about doing it.  That experience is the power and influence of social media.

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Trending Now

Consider what is currently trending.  What is the popular movement right now?  Can your business tap into this and use it as an advantage?  Perhaps.

Health, fitness and lifestyle trends are always hot topics within social media.  La Croix, the flavored sparkling water company capitalized on somewhat of a social media ‘perfect storm.’  Healthier lifestyles and Instagram’s popularity are both on the rise. La Croix benefits from both of those facts. For instance, they engage with fans and encourage them to use hashtags to share La Croix experiences and photos.  They also work with many ‘micro-influencers’ to help spread the word about the sweetener-free alternative beverage.

Trending now?  Fitness enthusiasts and nutrition influencers are happy to share La Croix products in their Instagram posts.  Though they have been around for years their resent resurgence is in large part due to their focus on digital marketing efforts rather than traditional methods.

Another example of this ‘marketing a lifestyle’ trend is Bitwell Inc., the motorcycle helmet and accessory company.  Sure they sell the products but what you see on their Instagram feed is the lifestyle that comes along with it. Where can you go on your ride?  Scenic landscapes. Adventure. Freedom. Powerful images all courtesy of user generated content.

Instagram makes it easy to grow your business.  Find and connect with your tribe. Share your lifestyle.

Technology Compliments Your Brand   

What does it take to grow a business from literally zero to 50,000 raving fans known as followers?  Growing your business organically on Instagram is fine but sometimes you need a little kick―a jumpstart.  

Through the use of technology your business gets immediate results.  You get valuable feedback, you really get to know your customer, likes and preferences, and this information makes it easy to suggest what they might purchase in the near future.  With Instagram ads you can really focus in on your target customer and make sure that you’re getting the most out of every post.

Article, a chic interior designs company, is a great example of the use of Instagram ads.  In 2016, they developed an ad campaign featuring interiors styled with Article’s sleek furniture.  For the audience this created a desirable experience. They see it, they want it, they buy it. Done deal.  Article is also another company that is entirely online so their social media presence is crucial.

Social media is becoming more and more relevant in influencing buying decisions.  As a business you need to make it easy for your customers purchase your product through Instagram.  And, without an actual storefront, as is the case with Article and Glossier, your Instagram ‘store’ and content needs to be easy to navigate.  Therefore, including shoppable posts to allow followers to purchase a featured product directly from the Instagram content is a great idea.

Results? Thanks to their focused ad campaign, Article saw a huge return on their marketing dollars and that over 35% percent of sales included Instagram in the customer buying process.  Using technological tools available through Instagram can be a tremendous way to focus in on your target customers and pump up your sales revenue.

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Throughout this article we have seen examples of successful brands that tend to use an Instagram-first marketing strategy.  Blend in our four key elements and you can see that when compared to traditional marketing methods this is really a better use of your creativity and of the marketing budget.  For smaller businesses that are just starting out every penny counts.  If your business is not incorporating an Instagram marketing strategy you may be missing out on a ton of opportunities.  

At its core, the Instagram platform is visual driven social media.  Perfect for your business. Companies such as Glossier, Barkbox, and Article have impressive proven success stories.  Success leaves a trail. Who will be next? Maybe your business? Hashtag #success.

Helpful resources that can be used for Instagram Branding  Instamigos.net

Start your FREE trial today: https://instamigos.net/ 

How to Get Instagram Followers

How to Get Instagram Followers

Instagram is naturally a great site for brands of all sizes and shapes to be exposed. Nonetheless, growing a loyal and engaged audience is actually not an easy task on the app. It, therefore, requires amazing posts. One easy way to make your content stand is by adding hashtags to your images.

The Importance of Content

If you want to see a quick growth of your business with Instagram, crafting an engaging, informing and high-quality content is far more important than ever.

Why? Because there is much competition in the world of Instagram and audiences are naturally super-tuned to what they like and what they don’t like popping in their feed.

Also, there is the Instagram algorithm that makes it even harder for brands to stand out since it changed. But it does not bar you from growing your account, it only help you change your ways to grow.

In the past, it was easy to grow your account even with sporadic posting, low-quality content and poor images.

But now, you need to be consistent and produce regular copies that your audience will like and engage with.

And once the Instagram algorithm picks up that you’re creating content that resonates with your audience, it puts you and your posts in a better position and in front of new audiences.

Instagram Content Planning

Having a good content plan for your Instagram is what brings the difference between an account that convert to sales and one that only attracts a handful of likes.

Before diving into creating Instagram content, you need to have a clear picture of what your audience like. Craft a content that aligns with your brand.

When you want to create a winning content plan and a stylish Instagram grid, keep in mind the ‘golden rule’, which states, “people do not buy what you sell. Instead, they buy who they will become when they have it.”

Once you know the type of your brand and what your audience easily engage in, you will make the right decision and create the appropriate staff from the word go.

Hashtag Strategy

While many social media hashtags are created from twitter, Instagram puts them on the map. It is a good strategy for marketers to quickly find their potential clients digitally.

Instagram hashtags will not only classify your products and make them discoverable by users, but they are also a sure strategy to win more followers, expand reach and increase engagement.

So if you want to stay updated on a current trend and reach a huge audience, upping your game is the best way to go.

Instagram Automation

Managing Instagram account is sometimes hectic and takes a lot of time; posting new content, replying to comments, monitoring brand mentions and several other tasks.

For that reason, marketers choose to use Instagram automation to lessen the work and concentrate on other tedious aspect of Instagram marketing.

Instagram automation involves using software or “bots” to like photos and posts, follow and unfollow accounts, direct messages to your targeted audience.

Basically, Instagram automation perform these functions depending on your settings. For instance, you can choose to target audience depending on their location, interest and may be the hashtag they follow. You can give a try to instamigos automation and grow your audience faster than you would expect.

Get Instagram Followers

 

Benefits of using Instagram Automation

Save Time

It is quite hectic to manually post contents, like photos and videos, and reply to comments to an already grown account within a short period of time within Instagram limits.

There is need to look for Instagram automation to simplify this work.

It is smart and safe and can carry out huge tasks within a short period of time.

It works within Instagram limits with human-like behaviors and can automatically adjust to Instagram limits change.

 

Price

Instagram automation does a huge task but with little amount to spend.

For instance, Instamigos.net has an incredibly pocket-friendly plan, which starts at just $9.99. In fact, it is currently the most affordable Instagram growth service on the market.

 

Fast, Easy & Secure Registration

With Instamigos.net, it is very easy to create account and join the community of best Instagram marketers. All you have to do is link your Instagram channel with your account and then wait and see your audience grow bigger and bigger.

 

You Can “Be On” 24/7

As much as you would like to spend like eight hours or so on your machine interacting with your audience, that is not practical to many marketers. But with Instagram automation, you are in a position to set the specific actions you want your “bots” to carry out and let the job be done for you all day.

You are free to sleep, carry out other tasks or even go for a vacation while the software runs your Instagram account at 100%.

 

Beyond Human Abilities

Instagram automation simulates human operations to perfection. To illustrate, if you want to target a specific audience, you’ll have to check accounts severally. But the software can direct messages to your targeted audience within minutes.

Get Instagram Followers

Boost Your Follower Count

 Primary reason why marketers choose to go for Instagram automation is due to its auto-follow and unfollow features. It allows you to follow thousands of accounts, hoping that some will follow you back.

With Instamigos automation, we’ve seen accounts grow from 50% to mind boggling 250%, gaining over 400 followers each day.

 

Why Instamigos?

Instamigos is an advanced and original Instagram growth platform leverages the artificial intelligence to boost the performance of your Instagram channel in real-time and enhance your marketing success.

If you want a huge following on your Instagram account, you can choose any software. But if you want huge following with engagement, choose Instamigos since it is integrated with unique technology that simulates human behavior.

Instamigos takes the larger part of your work, leaving you with little labor. All that is required of you is to open an account and leave the rest to Instamigos, which will ensure your account significantly multiplies to an amazing figure before your eyes.

We have a proven outreach method that guarantees growth and ensure your content reach your targeted audience.

Fundamentally, our mission is to deliver quality services at an affordable price. We are determined to see your business grow your audience and convert visitors to real clients.

For your success is our joy and your vision is our mission.

 

 

Get Instagram Followers

 

 

Pick Your Plan https://instamigos.net/pricing

 

Related Articles:

InstAmigos – How to Find the Best Targets

The targeting feature allows you to target your audience by choosing a username, location or hashtags relevant to your content and the software will only contact the people who are interested in them.

For example if I have a ‘PETS’ page I will target other users which have similar content so their followers are interested in these contents.

In the video below I will explain the process of finding the best targets for your instagram growth.

 

 

Free Trial Available https://instamigos.net/

How to post Google Photos’ awesome animations to Instagram

If you use Google Photos, you know the service is so much more than just the best way to store and back up all your photos and videos into the cloud.

Using advanced machine learning, Google Photos can intelligently identify people, places, and things — and it’s all easily searchable. One of the cooler things in Google Photos is the Assistant (not to be confused with Google’s other Assistant on Android and Google Home).

In the Google Photos app on iOS and Android, the Assistant is a card-based panel that does three things:

  1. Shows you the status of your backup.
  2. Automatically creates “movies” based on related video clips.
  3. Creates “animations” using batches of bursted photos. (You can also create your own animations by manually selecting between 2-50 photos, but the end result is the same — you still get a GIF file.)

    For iOS

    On iOS, you’ll need to use another app like GifLab (free) to convert the GIF into a video. To find your animations, type “animations” into the Photos search bar in the iOS or Android app. Then, select your animation. (These are animations you’ve saved. Animations that Google Photos created but you didn’t save within 30 days of their creation will not appear and are lost forever, so save them when they’re created.)

    Tap the “•••” located in the upper right corner and then tap “Download” to save the GIF. Then, open up GifLab and do the following:

    Step 1: Open GifLab and select “GIF to Instagram.”

    Step 2: Select your GIF and adjust the playback speed.

    Step 3: Tap “Save and share on Instagram.”

    For Android

    On Android, things are even easier and you can share GIFs directly from Google Photos to Instagram, as the app automatically converts the GIF into a video, no extra app required.

    Select your Google Photos animation GIF as outlined above and then tap the share icon in the lower left. Select Instagram as the app (obviously, have it installed and logged in) to share the GIF. Once the GIF’s been auto converted into a video, you’ll be taken Instagram where you can select a filter and add a caption.

Instagram plugs its camera with new features

Face filters have arrived in the Instagram camera, enabling users to overlay their selfies and regular shots with Snapchat-like animations.

This is an overt move by Instagram to get people to take photos and videos in its platform, and, as always, these recordings can then be sent to friends via Instagram Direct or added to a story.

The Facebook-owned app has also rolled out new “creative tools” — a phrase that comes straight from Snapchat’s playbook — to its stories platform, including a Rewind feature to play videos in reverse, custom hashtag stickers that users can tap to explore related posts, and an eraser brush to go alongside Instagram’s existing drawing tools. These features are less about coaxing people to use Instagram’s camera than increasing engagement more generally.

These features all have Snapchat in their crosshairs, and aim to increase Instagram engagement in the following ways:

  • Face filters. These can only be accessed in the Instagram camera, meaning users won’t be able to retroactively add filters to images or videos recorded on other cameras, such as the smartphone’s default camera, Snapchat, and other camera-first apps. Three billion Snaps are created daily as of Q1 2017 — a metric that Instagram will want to surpass.
  • Editing tools. The Rewind feature adds to Instagram’s Boomerang and Hands-Free camera formats and seems tangentially similar to the Looping feature that Snapchat rolled out two weeks ago. Instagram’s eraser brush also triggers memories of Snapchat’s new ‘Magic Eraser’ tool, but while these two features are analogous in name, they differ greatly in function.
  • Hashtag stickers. Adding custom hashtag stickers to Stories, which users can tap into to see the hashtag page and explore related posts, builds upon the open nature of Instagram’s social network. This feature increases the visibility of Stories, making them more easy to search and discover. It also complements Instagram’s existing Mentions feature for tagging users in Stories.

Mobile-app makers and content creators are vying for consumer attention in a crowded and noisy market.

Even if an app can stand out enough to prompt a consumer to download it from among a list of millions, it then faces the challenge of enticing him or her to use it enough times to recuperate development, maintenance, and marketing costs. To make matters worse, those marketing costs have hit record-high levels over the past year as discoverability has become more challenging.

And while consumers are spending more time in apps, most of that time is spent in a few favorites. Consumers spend almost three-quarters of their total smartphone app time in just their three favorite apps, according to comScore.

But it’s not all doom and gloom: There are numerous tools at a publisher’s disposal to engage and re-engage consumers, and there are new products and solutions coming to market that can help alleviate some of the issues around this app engagement crisis.

Jessica Smith, research analyst for BI Intelligence, Business Insider’s premium research service, has compiled a detailed report on app engagement that explores the current state of the app market, the issues around engaging consumers, and the tools at a publisher’s disposal. It also identifies best practices for the implementation of some app engagement tools, and presents the pitfalls that some publishers fall into in this pursuit.

Here are some key takeaways from the report:

  • The app market today is challenging and volatile. It’s difficult to stand out, and most apps have to be offered for free in order to entice consumers who have too much supply to choose from. This puts greater emphasis on engaging consumers after they’ve downloaded an app in order to recoup costs.
  • Consumers are more difficult to engage today, as most have dozens of apps installed on their devices yet spend most of their time in just a select handful of favorites.
  • There are numerous solutions at hand for mobile app publishers and content creators seeking to engage consumers. Push notifications, in-app messaging, and app message centers with badges are three tools publishers can use to engage consumers.
  • While many publishers mistakenly rely solely on push notifications for app engagements, this is a poor practice because many consumers don’t allow push notifications and those that do can easily be overwhelmed when they receive too many.
  • The best solution often includes leveraging two or three of these tools to engage consumers with the right message at the right time. The technology in this market has grown increasingly sophisticated, and publishers that don’t diversify their approach run the risk of annoying their consumers to the point of abandonment.
  • There are emerging engagement technologies that will change the current app engagement norms and present new ways for app publishers to communicate with users. The mobile ecosystem is changing quickly as technology improves and consumers become more comfortable conducting more activities on mobile devices.

In full, the report:

  • Identifies the major challenges in today’s app market and explains why employing good app engagement practices is more important than ever before.
  • Presents the major app engagement tools currently available.
  • Examines the pros and cons of each app engagement tool while outlining some pitfalls that publishers encounter in implementing them.
  • Prescribes best practices for adopting various app engagement tools or strategies.
  • Assesses how the market will likely change over the next five years as emerging technologies change both consumer behavior with mobile devices and introduce new tools with which to engage consumers.

How to use Instagram: A complete guide

Complete guide to setting up Instagram and using it to share edited photos and videos, follow your friends, celebrities and brands and more.

How to use Instagram

Instagram is getting bigger and bigger, with celebrities and brands among those sharing images on the social app. If you’re new to Instagram, it can be a bit overwhelming, so here we take you step-by-step through how to use Instagram in our complete guide.

Update January 2017: Two new features are now rolling out to Instagram: wide colour and Live Photo support. Live Photos support for Instagram Stories has also been added, which lets you add GIFs to Stories without using Boomerang. There are is now also a Live Video mode to play with.

How to use Instagram: Download the app

The first thing you’ll need to do in order to use Instagram is download the app. There is an Instagram website but it’s very limited – you can’t upload new images there, only view them and like or comment on them.

You can download the app from the iOS App Store or Google Play Store.

Once you’ve downloaded Instagram, read on to find out how to master the app.

How to use Instagram: Create an account

Once the app has downloaded, you’ll want to create an account. When you launch the app you should see a link at the bottom of the screen that reads: “Don’t have an account? Sign Up.” Click that to start the process of signing up to Instagram.

You can sign up with Facebook, or sign up using your phone number or email address. You’ll then be asked to create a username and password. Your username is a lot like a Twitter handle in that it’ll be the name your followers will see when you post a new photo or when they tag you in a photo, so choose wisely.

You can also add your full name and a profile photo if you wish to.

Once you’re done, you’ll be offered the chance to find your Facebook friends on Instagram, then contacts from your phone. You can skip by tapping at the bottom of the screen if you’d prefer not to.

How to use Instagram: Search

If you’ve followed all of the steps above, you’ll now have created an Instagram account. Congrats! Now, you’ll see the Explore screen, which lets you search for photos posted by other Instagram users from around the world.

Tap the search bar at the top to search for a topic, hashtag, person or place. Use the tabs along the top of the search screen to find what you’re looking for.

How to use Instagram: Explore

If you’re not looking for anything in particular, you’ll see popular and personalised suggestions on the Explore page.

To return to the Explore page at any time, tap the magnifying glass button in the navigation bar along the bottom.

How to use Instagram: How to share a photo

To share a photograph on Instagram, you can tap the square icon in the centre of the navigation bar.

From there, you can choose Library for photos and videos you’ve already captured that are stored on your phone, Photo to take a new photograph within Instagram, or Video to capture a new video within Instagram.

Videos can be three to 15 seconds long, and you can stop and start the recording simply by letting go of the big red record button and then pressing and holding it again when you want to record more.

How to zoom in on Instagram

If you physically can’t move closer to the subject of your photo you can zoom in on Instagram when using the camera. You just need to pinch zoom – in simple terms, touch the screen with two fingers and move them away from each other to zoom in.

How to use Instagram: Edit photos

Once you’ve chosen your image, tap next to go to the filters and image editing tools. You’ll first be able to swipe through and apply filters by tapping on them at the bottom of the article.

The sun icon lets you change the brightness and contrast of the image, and you can use the slider to change the effect. When you’re happy, tap the + to apply.

For the finer details, tap the Edit button at the bottom of the screen play around with the options. We like to up the structure for a more crisp-looking image, and we often add vignette or tilt shift when we’re feeling creative.

 

How to use Instagram: Share photos

When you’re happy with the edits you’ve made, tap next. You can now add a caption to your image, and include hashtags to help people find it.

You can also tag people, add your location, and if you’ve connected your Facebook, Twitter, Tumblr or Flickr accounts you can share the image there directly from within Instagram too. To connect your accounts, tap on the relevant option on the share screen and log in.

If you want to share your image with a select few people, you can tap Direct at the top of the page and select the Instagrammers you want to share it with.

Tap Share at the bottom of the screen and your Instagram photo has been shared!

 

 

 

How to use Instagram: Boomerang

In addition to adding a photo in the traditional way described previously, Instagram also has some additional options for sharing photos which we’ll talk about next.

First is Boomerang, but in order to use this you’ll need to install the Boomerang app. You can do this by going tapping the square icon in the middle of Instagram’s navigation menu, then tapping the Infinity symbol to the right of the centre of the screen, which looks like a folded loop. You’ll then be asked to Install Boomerang.

Once installed, you can quickly add a Boomerang to Instagram by capturing it (it’s a one second video clip that will loop infinitely) and then pressing the Instagram button. That will transport you right into Instagram where you can follow the steps outlined previously to share that Boomerang with your followers.

Similarly, you can install Layout to quickly add a collage of photos by pressing the icon next to Boomerang and following similar steps.

 

How to use Instagram: Activity

Now, you might start to see likes, follows and comments on your newly shared Instagram photo. Those will appear in the Activity section, which you can access by tapping the speech bubble icon in the navigation bar at the bottom of the app.

There, you’ll see all of your recent activity, including new followers, mentions, tags and likes.

By tapping following, you can see what the people you follow have been liking, and who they’ve started following too.

 

 

How to use Instagram: How to pinch to zoom on photos and videos

In August 2016, Instagram rolled out and update, in order to allow you to zoom on photos and videos on your Activity feed.

The update allows both iOS and Android users pinch zoom on images and videos.

To do this, simply find a photo or video you wish to zoom in on, and pinch with two fingers to enlarge it on your phone’s display. Due to the nature of the update, you’ll have to keep your fingers on-screen in order for the zoom to work.

 

How to use Instagram: Your account

The last icon in the navigation bar is usually your profile picture or a little person symbol. That’s where you can have a look at your account and edit your profile.

Tapping the Pin icon will show you a map of your Instagram posts if you’ve been tagging your location, and the person icon will show the photos you’ve been tagged in.

If you don’t like the idea of your Instagram posts showing where you’ve been, you can keep your whereabouts private using this tutorial: How to remove location from Instagram

How to use Instagram: Stories

A newer feature in Instagram that’ll be familiar with Snapchat users is Stories. These are a series of photos and/or videos that are shared with your followers for one day before disappearing (and being replaced by the next day’s story should you create one).

To create a Story, simply swipe right and press once for a photo, hold for a video. You can also change the mode to Boomerang or Hands Free (for a timer). You can add annotations and illustrations to these images too.

With Mentions you can now tag people in stories. When you add text to your story, type “@” followed by a username and select the person. When someone taps the mention, they’ll see a pop-up that takes them to that profile. Plus, the person mentioned gets a push notification.

‘See More’ Links allow those with verified accounts add links which can be viewed without leaving the app. When you see this, just tap “See More” or swipe up.

How to use Instagram: New features

nstagram has been rolling out Live Video for Stories to users to kick off 2017 too. If it’s not yet available for you, keep checking back in the Stories screen (by swiping right) to see if there’s a Live Video option next to ‘Normal’.

To start live video, swipe right from feed to open the camera, tap the “Start Live Video” button. You can stay live up to an hour, and your friends might get a notification. While live, you can pin a comment for everyone to see or turn comments off.

If someone else starts a live story, you’ll see “Live” under their profile photo in the stories bar.

How to use Instagram: New features

You’ll can also now send disappearing photos and videos directly to groups and individuals.

Swipe right to bring up the camera to take a photo or video, then tap the arrow to send it privately. You can send to groups and individual friends at the same time. Unlike other messages in Direct, these photos and videos disappear from your friends’ inboxes after they have seen them. You can see if they replayed it or took a screenshot.

You can only send disappearing photos and videos to people who follow you.

To open your inbox, tap the new paper plane icon or just swipe left. Disappearing photos and videos will be shown in a bar at the top. You can tap the ones with blue rings to see them. In a group, you can see everyone’s responses – and who else has seen them – in a slideshow format. You can then tap the faded profile photo to reply.

 

Social networks became very important in presenting yourself to the world. Whether you like to promote yourself, followers for instagram your business or if you are an artist, it can be hard to collect social follows and likes. Gaining these can make you get noticed on Instagram, but it takes a lot of time and business cannot wait that long. We offer a solution to get instant boost from real profiles who will follow you and like your posts.

To get started, connect your Instagram account to InstAmigos. Once you’re connected, you will be allowed to access our dashboard.

Now that you’re in the InstAmigos dashboard, you’ll want to setup your account to target the type of audience you want to engage with.

Once you have perfected your settings press the Save & Start button. Now, sit back, and enjoy your new organic fans and engagement.

 

 

Instagram adds face filters and other features to Instagram Stories

In case you haven’t noticed, Instagram is starting to give Snapchat a run for their money with the addition of the Instagram stories feature. But now, Instagram is including face filters among a myriad of other effects.

Check out all the effects that will be added below!

Instagram announced the features today (5/16) explaining that they will be starting with eight different face filters that include “math equations swirling around your head to furry koala ears that move and twitch.” You can check out photos of these new filters below!

That isn’t all that Instagram is adding to their Stories either as they’ve also revealed that you’ll now be able to play your videos in reverse, along with giving you some ideas on how to use this feature writing that you can “drop a microphone and watch it fly up into your hand. Capture a fountain in motion and share a rewind of the water floating back up. Experiment with some magic tricks of your own and defy the laws of physics wherever you are.”

One cool feature that we definitely like is the addition of hashtag stickers which you can customize to feature any hashtag, but what makes it even cooler is that anyone viewing your story can click on the hashtag sticker to also explore other posts within that hashtag.

4 Reasons Why Using Instagram Has Become a Marketing Necessity

Is your business active on Instagram? Are you leveraging it to build your personal brand? While it was once one of many possible social media platforms to market your product or service, you now need to allocate a large percentage of your social media effort toward it. Instagram is no longer an option — it’s a necessity.

When Mark Zuckerberg acquired Instagram for $1 billion back in April of 2012, many were left scratching their heads, as the app was less than two years old. Looking back, Zuckerberg stole it. It’s now valued at $50 billion, and Instagram’s co-founder and CEO Kevin Systrom is now a billionaire — thanks to the stock’s growth, his estimated net worth went from $280 million to $1.1 billion.

Most social media platforms eventually slow down and some disappear into the sunset. Twitter stock has been a rollercoaster, with the majority of the ride descending, and some networks, like MySpace, are all but distant memories (RIP).

Instagram is a completely different animal — it’s not going anywhere. It’s owned by Facebook, has a massive user base that continues to grow and makes money. Instagram’s 2016 ad revenue is estimated to double in 2017. Here are the reasons why it’s time to go all-in with Instagram marketing.

1. Longevity and security thanks to Facebook.

Facebook isn’t going anywhere anytime soon. It could very well be worth $1 trillion in the future. It’s such a vital part of this world’s culture that, rather than disappearing, Facebook will continue to evolve and innovate.

What Facebook develops into is yet to be seen, but I can promise you that it will always be around. Since Instagram is owned by Facebook, expect to see them in the picture for the long haul as well. The time and effort you invest into Instagram will not go to waste — think of it as a long-term strategy.

2. Mobile e-commerce sales continue to rise.

BI Intelligence, Business Insider’s research division, predicts that m-commerce will reach $284 billion, or 45 percent of the total U.S. e-commerce market, by 2020. More consumers are now comfortable shopping on their mobile devices, and the number will continue to rise.

Instagram is a visual platform, giving you access to a world-wide audience. One of the most attractive features is Instagram’s advertising targeting, which it shares with Facebook. With it, you can reach any target audience, just like you can on Facebook. Many brands are still counting on organic reach and exposure, but that organic attention will soon get extremely competitive and require a pay-to-play approach. I would highly suggest mastering Instagram paid ads sooner than later.

3. Zuckerberg will stop at nothing to crush Snapchat.

Facebook makes a lot of money and billions of people use it. That’s why Mark Zuckerberg is taking what works and applying those features to all of their platforms — Messenger, WhatsApp and Instagram.

Many people say they are copying Snapchat, and they have — four times, to be exact. In fact, Zuckerberg even attempted to buy Snapchat for $3 billion in cash. When Snapchat turned down the offer, he set out to take their users by adapting features that made Snapchat appealing.

He is accomplishing his mission and I would have to think Snapchat is worried, especially since the company doesn’t make money. In fact, they lost $514 million in 2016.

If you are using Snapchat and like it, start playing around with Instagram’s Stories feature. I can see more and more attention migrating from Snapchat to Instagram, so be prepared.

4. Instagram’s user experience is top-notch.

Instagram became successful and popular quickly because of its simplicity. Images without the fluff.

Now more than ever, business owners are starting to take notice, but it’s not too late to get in on the action. You can use this guide to help you get started right now.

Instagram’s Newest Feature Has a Hidden Trick

Instagram’s Newest Feature Has a Hidden Trick

 

Instagram recently added the ability to upload multiple images in a single post. It didn’t take long for some clever photographers to figure out you can use this “carousel” feature to upload amazing panoramic images to the app, like the one below. (It’s far more impressive inside the Instagram app, rather than here on the web.)

the web.)

How can you do this yourself? There are two ways.

First, you can try an app that automates the process, like Swipeable. However, after a quick test, I found that Swipeable kept trying to add a bunch of advertisement-like images onto my uploads, so it wasn’t a keeper. But if you want a simple solution and don’t mind doing a bit of deleting every time you use it, this app may be fine for you.

The other method is a little more complicated.

First, you’ll have to actually go ahead and take a panoramic image (most cameras and smartphones have panoramic modes to help you get the job done, but more experienced photographers do it manually with a tripod.)

Then, open that photo in your image editing software of choice. I use Lightroom and Lightroom Mobile, but pretty much any editing software should be able to get the job done.

Next, open up your program’s crop tool, and set your crop ratio for 3×1. (Assuming you want three different segments for your Instagram upload. If you only want two, set it for 2×1, or 4×1 for four, and so on).

After you’ve cropped your original photo into a 3×1 image, you’ll want to open the crop tool once more. This time, set the crop ratio for 1×1, and pick the leftmost section of your image. Select it, copy it, and open it as a new image. Save it with a filename like “pano1.jpg.” Then go back and repeat the process for the middle and rightmost section of your panoramic, naming them pano2.jpg and pano3.jpg.

When you’ve made all three of your 1×1 images, send them to your smartphone by emailing them to yourself or perhaps by using AirDrop, if you’re using Apple devices.

Now it’s time to open up Instagram. Hit the upload button (bottom-middle), then look for the icon that looks like three stacks of paper on top of one another. Click that, then select the three square images you just made from your original panoramic, making sure the leftmost side is first, then the middle, then the rightmost side. Hit “next,” then upload your final result the same way you’d upload any other Instagram post.

And there you go, seamless and swipe-able panoramic on Instagram. Have fun trying this for yourself!