Secrets of Three Successful Instagram Brands

Secrets of Three Successful Instagram Brands

For many years Sears―the once popular retail giant a time, would mail thousands of product catalogs to potential customers.  In October of 2018 Sears filed for bankruptcy. Many factors, of course, contributed to the downfall of this once mighty retailer but if your business still relies on expensive traditional marketing methods―print, radio and television then there is one question that needs to be asked.  Why?

There is a digital revolution taking place and it’s called social media.  However, unlike traditional media this social media is built upon an abundance of interactions with users.  What makes Instagram an absolute spot-on place for a business to build its brand and grow its online community?  Well, for one thing it is insanely popular; Instagram has over 300 million daily active users. That fact alone makes it any marketer’s dream.  

Instagram is also a visual-centric platform.  If a single picture is worth one thousand words what is a content stream with multiple formats packed with vivid imagery worth?

In the same way that Google ad words changed the playing field for online search results Instagram is proving to be a game changer as well.  What’s the secret to success using Instagram for your business? Success leaves a trail to follow.

Is this Instagram-first strategy a good fit for your business? Let’s dive in.  Focus on these key elements to enhance your chances of success:

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Maximize Visual Presentation

No matter what your product or service is be sure to present it in way to attract attention.  Instagram includes filters so it’s easy for almost anyone to make their photos worthy of sharing these days but especially so for a business to focus on visually presenting your brand in the best light.  

Glossier is perhaps the crown jewel of an Instagram-first strategy success story.  The insanely popular makeup and skincare line started by a beauty blogger is essentially an online experience.  There is no fancy downtown main street retail store so they rely on social media. True, these products are highly photogenic but moreover Glossier has built a very stimulating visual brand.  The brand’s pink-ness practically jumps off the screen. It pops. It catches your attention.

Another example, is the online publication Punch Drink.  They provide cocktail recipes, and various city guides on its site and although that could be rather vanilla in terms of imagery they use creativity and high quality photos to appeal to a niche audience.  A different drink appears in each image presented in a way that almost lets the viewer taste it with their eyes. The message here is to be creative with your images. It’s not just about selling a product, it’s about capturing a feeling and expressing this through visual imagery.

 

Keep in mind that if your business is not an actual bricks-and-mortar store, it’s even more important for your social media presence (Instagram) to set your tone for your brand.  Once set, stick to it. Use the same color themes, formats and also try to maintain consistency with how often you post. In other words, you want to maintain the business cohesiveness throughout the user experience.  Strive to create a visual impact and build your brand so to attract thousands of loyal followers.

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Focus Attention on Your Customers

If you were to visit Glossier’s Instagram page one of the first things you might notice, besides the abundance of their favorite pink color theme, is that many posts within their feed show happy customers using their products.  Selfies galore. They put the spotlight on their customers. A highly photogenic product for sure but the attention they give their customers creates an experience. Basically, that beautiful results can be achieved by anyone. They truly feel like they are part of a special tribe.  The ‘IN’ crowd.

Tap into your customers’ desires and needs with your Instagram content.  Consider the BarkBox brand with over 1 million followers. This company provides products that keep pooches happy.  Their visual stream is full of funny dog content and they provide discounts and more to followers. We all know how much folks adore their pets.  The entertaining visual content grabs your attention. The sweet deals and discounts keep you there as a loyal follower.

 

It’s the perfect blend of engagement.  Entertain your audience, give them what they want, and they will keep coming back for more.  The Instagram marketing employed by the BarkBox company proves that they understand their customer’s needs.

 

As yet another example of placing your customers in the spotlight look at Adobe on Instagram.  Almost all of the posts you will find are user generated content. It’s the “see what I can do with these products and then share it” strategy that works for them.  Their stream of content is basically a canvas for all their designer type followers to showcase their work. Over 800,000 followers and counting.

Ref:  You can Target Followers using Instamigos platform    

Ideally you want your audience to think of your account (i.e. your business) as one of their favorites on Instagram.  So how does your business stand out in a vast digital empire of visual stimulation. Think about how your products or services can be used within Instagram content. Not everyone will have photogenic products but there are many ways to feature even the most routine products in creative ways.  Sometimes you just have to think a little bigger. Ask yourself―can your customers share your product or service? What would make them want to share it on their own feeds? What creative ways can you think of to engage your followers and encourage sharing?

To put it another way, people will share what they love and feel great about doing it.  That experience is the power and influence of social media.

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Trending Now

Consider what is currently trending.  What is the popular movement right now?  Can your business tap into this and use it as an advantage?  Perhaps.

Health, fitness and lifestyle trends are always hot topics within social media.  La Croix, the flavored sparkling water company capitalized on somewhat of a social media ‘perfect storm.’  Healthier lifestyles and Instagram’s popularity are both on the rise. La Croix benefits from both of those facts. For instance, they engage with fans and encourage them to use hashtags to share La Croix experiences and photos.  They also work with many ‘micro-influencers’ to help spread the word about the sweetener-free alternative beverage.

Trending now?  Fitness enthusiasts and nutrition influencers are happy to share La Croix products in their Instagram posts.  Though they have been around for years their resent resurgence is in large part due to their focus on digital marketing efforts rather than traditional methods.

Another example of this ‘marketing a lifestyle’ trend is Bitwell Inc., the motorcycle helmet and accessory company.  Sure they sell the products but what you see on their Instagram feed is the lifestyle that comes along with it. Where can you go on your ride?  Scenic landscapes. Adventure. Freedom. Powerful images all courtesy of user generated content.

Instagram makes it easy to grow your business.  Find and connect with your tribe. Share your lifestyle.

Technology Compliments Your Brand   

What does it take to grow a business from literally zero to 50,000 raving fans known as followers?  Growing your business organically on Instagram is fine but sometimes you need a little kick―a jumpstart.  

Through the use of technology your business gets immediate results.  You get valuable feedback, you really get to know your customer, likes and preferences, and this information makes it easy to suggest what they might purchase in the near future.  With Instagram ads you can really focus in on your target customer and make sure that you’re getting the most out of every post.

Article, a chic interior designs company, is a great example of the use of Instagram ads.  In 2016, they developed an ad campaign featuring interiors styled with Article’s sleek furniture.  For the audience this created a desirable experience. They see it, they want it, they buy it. Done deal.  Article is also another company that is entirely online so their social media presence is crucial.

Social media is becoming more and more relevant in influencing buying decisions.  As a business you need to make it easy for your customers purchase your product through Instagram.  And, without an actual storefront, as is the case with Article and Glossier, your Instagram ‘store’ and content needs to be easy to navigate.  Therefore, including shoppable posts to allow followers to purchase a featured product directly from the Instagram content is a great idea.

Results? Thanks to their focused ad campaign, Article saw a huge return on their marketing dollars and that over 35% percent of sales included Instagram in the customer buying process.  Using technological tools available through Instagram can be a tremendous way to focus in on your target customers and pump up your sales revenue.

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Throughout this article we have seen examples of successful brands that tend to use an Instagram-first marketing strategy.  Blend in our four key elements and you can see that when compared to traditional marketing methods this is really a better use of your creativity and of the marketing budget.  For smaller businesses that are just starting out every penny counts.  If your business is not incorporating an Instagram marketing strategy you may be missing out on a ton of opportunities.  

At its core, the Instagram platform is visual driven social media.  Perfect for your business. Companies such as Glossier, Barkbox, and Article have impressive proven success stories.  Success leaves a trail. Who will be next? Maybe your business? Hashtag #success.

Helpful resources that can be used for Instagram Branding  Instamigos.net

Start your FREE trial today: https://instamigos.net/ 

How to Get Instagram Followers

How to Get Instagram Followers

Instagram is naturally a great site for brands of all sizes and shapes to be exposed. Nonetheless, growing a loyal and engaged audience is actually not an easy task on the app. It, therefore, requires amazing posts. One easy way to make your content stand is by adding hashtags to your images.

The Importance of Content

If you want to see a quick growth of your business with Instagram, crafting an engaging, informing and high-quality content is far more important than ever.

Why? Because there is much competition in the world of Instagram and audiences are naturally super-tuned to what they like and what they don’t like popping in their feed.

Also, there is the Instagram algorithm that makes it even harder for brands to stand out since it changed. But it does not bar you from growing your account, it only help you change your ways to grow.

In the past, it was easy to grow your account even with sporadic posting, low-quality content and poor images.

But now, you need to be consistent and produce regular copies that your audience will like and engage with.

And once the Instagram algorithm picks up that you’re creating content that resonates with your audience, it puts you and your posts in a better position and in front of new audiences.

Instagram Content Planning

Having a good content plan for your Instagram is what brings the difference between an account that convert to sales and one that only attracts a handful of likes.

Before diving into creating Instagram content, you need to have a clear picture of what your audience like. Craft a content that aligns with your brand.

When you want to create a winning content plan and a stylish Instagram grid, keep in mind the ‘golden rule’, which states, “people do not buy what you sell. Instead, they buy who they will become when they have it.”

Once you know the type of your brand and what your audience easily engage in, you will make the right decision and create the appropriate staff from the word go.

Hashtag Strategy

While many social media hashtags are created from twitter, Instagram puts them on the map. It is a good strategy for marketers to quickly find their potential clients digitally.

Instagram hashtags will not only classify your products and make them discoverable by users, but they are also a sure strategy to win more followers, expand reach and increase engagement.

So if you want to stay updated on a current trend and reach a huge audience, upping your game is the best way to go.

Instagram Automation

Managing Instagram account is sometimes hectic and takes a lot of time; posting new content, replying to comments, monitoring brand mentions and several other tasks.

For that reason, marketers choose to use Instagram automation to lessen the work and concentrate on other tedious aspect of Instagram marketing.

Instagram automation involves using software or “bots” to like photos and posts, follow and unfollow accounts, direct messages to your targeted audience.

Basically, Instagram automation perform these functions depending on your settings. For instance, you can choose to target audience depending on their location, interest and may be the hashtag they follow. You can give a try to instamigos automation and grow your audience faster than you would expect.

Get Instagram Followers

 

Benefits of using Instagram Automation

Save Time

It is quite hectic to manually post contents, like photos and videos, and reply to comments to an already grown account within a short period of time within Instagram limits.

There is need to look for Instagram automation to simplify this work.

It is smart and safe and can carry out huge tasks within a short period of time.

It works within Instagram limits with human-like behaviors and can automatically adjust to Instagram limits change.

 

Price

Instagram automation does a huge task but with little amount to spend.

For instance, Instamigos.net has an incredibly pocket-friendly plan, which starts at just $9.99. In fact, it is currently the most affordable Instagram growth service on the market.

 

Fast, Easy & Secure Registration

With Instamigos.net, it is very easy to create account and join the community of best Instagram marketers. All you have to do is link your Instagram channel with your account and then wait and see your audience grow bigger and bigger.

 

You Can “Be On” 24/7

As much as you would like to spend like eight hours or so on your machine interacting with your audience, that is not practical to many marketers. But with Instagram automation, you are in a position to set the specific actions you want your “bots” to carry out and let the job be done for you all day.

You are free to sleep, carry out other tasks or even go for a vacation while the software runs your Instagram account at 100%.

 

Beyond Human Abilities

Instagram automation simulates human operations to perfection. To illustrate, if you want to target a specific audience, you’ll have to check accounts severally. But the software can direct messages to your targeted audience within minutes.

Get Instagram Followers

Boost Your Follower Count

 Primary reason why marketers choose to go for Instagram automation is due to its auto-follow and unfollow features. It allows you to follow thousands of accounts, hoping that some will follow you back.

With Instamigos automation, we’ve seen accounts grow from 50% to mind boggling 250%, gaining over 400 followers each day.

 

Why Instamigos?

Instamigos is an advanced and original Instagram growth platform leverages the artificial intelligence to boost the performance of your Instagram channel in real-time and enhance your marketing success.

If you want a huge following on your Instagram account, you can choose any software. But if you want huge following with engagement, choose Instamigos since it is integrated with unique technology that simulates human behavior.

Instamigos takes the larger part of your work, leaving you with little labor. All that is required of you is to open an account and leave the rest to Instamigos, which will ensure your account significantly multiplies to an amazing figure before your eyes.

We have a proven outreach method that guarantees growth and ensure your content reach your targeted audience.

Fundamentally, our mission is to deliver quality services at an affordable price. We are determined to see your business grow your audience and convert visitors to real clients.

For your success is our joy and your vision is our mission.

 

 

Get Instagram Followers

 

 

Pick Your Plan https://instamigos.net/pricing

 

Related Articles:

InstAmigos – How To Properly Set Your Settings For Great Results

It is important to first understand the settings, its types and role it plays in the process.
The very next step is identifying the strategies that can help you achieve great results.

In the video below, I explained the importance of settings and the strategy applied in one of the accounts linked to Instamigos.

 

Benefits of using Instagram Automation

We all know that time is money. So if you are looking to make a better use of time, it makes sense for you to enlist the help of an automated system to grow your instagram page.

Continuously searching for influencers to engage with, replying to comments, direct messages, can take take up hours in a day.

Most of instagram influencers rely on instagram automation, it is not easy to get the kind of follower count and engagement rate they have  without being a celebrity or public figure, these guys are doing something right, so why not learn from them?

 

What is Instagram Automation?

Instagram Automation it is a hiring software to follow/unfollow accounts, like photos, direct message based on your targeting  Targeting Tips:  http://blog.instamigos.net/2019/03/28/targeting-tips-instamigos/

You can set different filters to make sure your account is only engaging with users you’re looking to target.

With filters you can target users based on: Location, Do/Do not have a profile picture, Who they follow, Minimum posts, Minimum followers, Hashtags they use mostly, etc.

You can also control how often will the program engage with your targeted audience as: How many users to follow before switching to unfollow and vice versa, Disable/Enable the actions as follow/unfollow, like pictures and direct message people who follow you back.

Benefits of using Instagram Automation

Saves time – It is impossible to follow this much accounts or like hundreds of photos in a short period of time as there are Instagram limits which doesn’t allow you to do so. You won’t be able to wait hours between to follow people and like their pictures so you won’t get caught.  Instagram automation is safe and smart. it works within instagram limits using human like behavior and adjusts automatically as the Instagram limits change.

It’s Cheap – With monthly plans starting at just $9.99,  Instamigos.net is the most affordable Instagram growth service on the market.

Fast, Easy & Secure Registration – Create an account and link your instagram channel, then sit back and watch your followers multiply.

24/7 Performance – Have you ever imagined hiring someone to manage your instagram page growth even when you’re sleeping? I bet you didn’t!  You can be on vacation relaxing and the software will continue to operate at 100%.

Beyond Human Abilities – If you are targeting a specific group of people you will have to check accounts multiple times to make sure they are worth it.

Most Important – Gain More Followers – With automation we have seen accounts increased from 50% to 25o%  gaining up to 400 followers a day.

 

With InstAmigos

Instamigos is an innovative Instagram growth platform powered by artificial intelligence, that analyzes the performance of your Instagram channel in real-time and adapts the matching formula to maximize your success.

With Instamigos you eliminate the labor involved with promoting your Instagram channel manually, and sit back while they multiply your real followers and engagement.

Their mission is to deliver the most supreme service at an unbeatable rate, that will help businesses grow their audience and convert their fans into loyal customers.

Think InstAmigos as a matchmaker that connects you with people most interested in what you have to offer – the rest is up to you.

Unlike the competitors, their unique technology simulates human behavior to avoid making your account suspicious and delivers results much faster at a much lower cost.

 

Some user feedback

“it has freed up 25 hours/month that we used to spend on Instagram management, allowing us to focus on other tasks very important to a small business!”

“The biggest shift in our Instagram tasks has been the shift from a growth focus to a content and user engagement focus”

 

START YOUR 3 DAYS FREE TRIAL TODAY https://instamigos.net/

 

 

5 New Ways to Get Instagram Followers in 2017

How do I get Instagram followers? It’s a question we’ve all asked ourselves at one point or another. And with good reason, too! Getting more Instagram followers should be a top priority for any business that uses Instagram for marketing, but it’s not as easy as it once was.

To help you get more Instagram followers in 2017, we’re sharing 5 new and creative ideas that will help you get Instagram followers for free:

1. Be Strategic With Your Instagram Comments

It might seem obvious, but a surefire way of growing your Instagram following is by commenting on other users’ posts—but not in the way that you’re used to.

Many of us are familiar with the “follow, like, comment” system for getting new followers. You follow an account, like one of their posts, and leave a comment. But while this might get you a followback, it’s tedious and time-consuming. If you really want to grow your Instagram following, you need to be a little more strategic with your commenting.

The idea is to be the last person to comment on the post. That way, anyone else who comes to that post in the future will see your comment. And if your comment was interesting enough, they might just click over to your account to have a look!

By “interesting enough” we mean that you should avoid leaving generic comments, like “cool pic” or “nice.” Instead, you should make an effort to leave a genuine comment that other users will find funny, interesting, or useful. You can even throw in a few emojis to show off your personality.

 

 

2. Use Instagram Stories to Get Instagram Followers

Instagram Stories has been a huge hit since you could first create your own Story back in August of last year. They’re fun, versatile, and a great way to foster meaningful connections with your audience! But as Zimmerman mentions, they also give you the chance to be recommended on Instagram.

Take a moment and head to the Explore page on Instagram. Notice the row of Instagram Stories at the top of the page? The reason those Stories appear is because Instagram selected them based on the accounts you follow and the posts you like. Instagram may also show you Stories that accounts you follow have liked, or were liked by a large number of people.

 

If you want to get on the Instagram Explore page, you need to create ultra-engaging, super-targeted content. “The better your Stories are, and the more they speak to a specific audience, the higher the chance that Instagram will add your account to the recommended Stories at the top of the Explore tab,” Zimmerman says.

3. Get Instagram Followers by Sharing Engaging Videos

Did you know that 52% of marketing professionals rank video as the type of content with the best ROI? Or that video content accounts for 65% of all ad impressions on Instagram? Video can be a powerful tool for brands looking to build trust with their followers and reach new audiences.

As we mentioned in our post about the best time to post on Instagram, the new Instagram algorithm gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post. In other words, if you’re able to generate a lot of engagement on your Instagram posts shortly after posting, this signals to Instagram that your post is quality, engaging content and your post will move to the top of your followers feeds and be shown to more users.

Since videos generally receive a good amount of engagement, it makes sense to use the format in your marketing mix. There’s also the fact that Instagram, with the recent release of Instagram Stories, Video Channels on Explore, and Live Video, appears to be investing heavily in video content.

4. How to Get More Instagram Followers: Run an Instagram Contest

Running an Instagram contest is a fun and easy way to promote your business on Instagram, and it’s also one of the easiest way to gain exposure, which will help you get Instagram followers.

If you’re looking for a super effective Instagram contest idea, try partnering with another business or influencer. It’s a great way to promote your Instagram contest to both of your audiences, and also share each other’s followers. Start by looking for a cool business to partner with, and then organize a 3-5 day giveaway where Instagram users are rewarded with prizes for following both accounts, and tagging their friends in the comments.

5. Create an Instagram Hashtag Strategy to Get More Instagram Followers

Having a solid Instagram hashtag strategy is an essential component for any Instagram marketing campaign, but it should also be a top priority for businesses that want to get followers on Instagram.

Instagram hashtags are one of the most useful tools in a social media marketer’s tool belt. Using the right hashtag (or combination of hashtags) can help you expose your brand to large and targeted audiences. In fact, your chances of attracting new followers, getting more likes, and increasing engagement are vastly increased by the use of hashtags.

 

 

Instagram direct messages now support web links and different photo orientations

Instagram’s Direct feature just got more generally useful as a messaging option, with support added for external web links, and the ability to send photos and video in their original portrait or landscape aspect ratios without cropping. The first is really far more important than the second, mainly because it means users have less reason to go seeking other messaging options outside of Instagram.

The links feature also includes inline previews for websites you paste the URL for, and the new photo and video treatment is much more in keeping with how people actually capture and view media on mobile these days. The updates are rolling out now to iOS users, and will arrive on Android soon. Links are supported on both platforms as of version 10.22.

Instagram Direct is a popular feature among the social network’s user base – there are 375 million monthly active users on Direct alone as of last count, a fresh number shared publicly in April. It’s a far cry from Facebook Messenger’s 1.2 billion monthly actives, but that’s still one of the biggest messaging apps in the world, and a product worth iterating on in order to help it capture even more market share.

Kim Kardashian hits 100m followers on Instagram

Celebrity Kim Kardashian has become the sixth person to amass over 100 million followers on Instagram.

Kim Kardashian

 

The record holder is pop singer Selena Gomez, who has over 120 million followers.

Selena Gomez

Kardashian celebrated passing the mark on the photo- and video-sharing platform Thursday by looking back at some of her most-liked photos. “I can’t believe I’ve reached 100 million followers on Instagram, thanks to you guys!!! To celebrate, I wanted to take a look back at my most-liked posts. I appreciate my fans (and family) more than you know. You guys are the best!” she said on her website. What follows is a slideshow of photos of her with husband Kanye West and their children North West and Saint West. Apart from Gomez, pop singers Ariana Grande, Taylor Swift and Beyonce, along with European soccer star Cristiano Ronaldo, are the other users to hit the 100 million mark.

 

Instagram Is Already Getting Much Better Engagement for Brands and Celebrities Than Facebook

It’s not really even close

 

Facebook may have more than twice as many global users as Instagram, but little sister is now the belle of the ball in the eyes of many marketers.

Per SocialBakers’ research released today at the company’s Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times more via the app, when compared apples-to-apples with Facebook.

To be clear, these figures represent the raw number of likes, shares, comments and other social signals for those two categories—the stats are not adjusted, per-capita figures. While it’s probably not surprising to most social media marketers—who don’t work for media companies, that is—that Instagram yields a greater engagement rate (likes, shares, comments, etc., divided by viewers), it seems remarkable that it’s made such gains in terms of sheer signals.

After all, Instagram has 700 million monthly users, while Facebook has 1.94 billion. Jan Rezab, chairman and founder of SocialBakers, told Adweek prior to his presentation at his company’s headquarters in the Czech Republic’s capital that brands should take note but not overreact.

“I definitely would not advise moving spend away from Facebook—it has too much scale and reach,” Rezab said. “It’s that they should start putting more emphasis on Instagram. Look at it less as just a photos platform and more of a conversion platform play.”

At the same time, for media players, Facebook is still the place to be, generating around four times more engagement than what’s seen on Instagram.

The study looked at hundreds of millions of posts on Facebook and Instagram.

Instagram plugs its camera with new features

Face filters have arrived in the Instagram camera, enabling users to overlay their selfies and regular shots with Snapchat-like animations.

This is an overt move by Instagram to get people to take photos and videos in its platform, and, as always, these recordings can then be sent to friends via Instagram Direct or added to a story.

The Facebook-owned app has also rolled out new “creative tools” — a phrase that comes straight from Snapchat’s playbook — to its stories platform, including a Rewind feature to play videos in reverse, custom hashtag stickers that users can tap to explore related posts, and an eraser brush to go alongside Instagram’s existing drawing tools. These features are less about coaxing people to use Instagram’s camera than increasing engagement more generally.

These features all have Snapchat in their crosshairs, and aim to increase Instagram engagement in the following ways:

  • Face filters. These can only be accessed in the Instagram camera, meaning users won’t be able to retroactively add filters to images or videos recorded on other cameras, such as the smartphone’s default camera, Snapchat, and other camera-first apps. Three billion Snaps are created daily as of Q1 2017 — a metric that Instagram will want to surpass.
  • Editing tools. The Rewind feature adds to Instagram’s Boomerang and Hands-Free camera formats and seems tangentially similar to the Looping feature that Snapchat rolled out two weeks ago. Instagram’s eraser brush also triggers memories of Snapchat’s new ‘Magic Eraser’ tool, but while these two features are analogous in name, they differ greatly in function.
  • Hashtag stickers. Adding custom hashtag stickers to Stories, which users can tap into to see the hashtag page and explore related posts, builds upon the open nature of Instagram’s social network. This feature increases the visibility of Stories, making them more easy to search and discover. It also complements Instagram’s existing Mentions feature for tagging users in Stories.

Mobile-app makers and content creators are vying for consumer attention in a crowded and noisy market.

Even if an app can stand out enough to prompt a consumer to download it from among a list of millions, it then faces the challenge of enticing him or her to use it enough times to recuperate development, maintenance, and marketing costs. To make matters worse, those marketing costs have hit record-high levels over the past year as discoverability has become more challenging.

And while consumers are spending more time in apps, most of that time is spent in a few favorites. Consumers spend almost three-quarters of their total smartphone app time in just their three favorite apps, according to comScore.

But it’s not all doom and gloom: There are numerous tools at a publisher’s disposal to engage and re-engage consumers, and there are new products and solutions coming to market that can help alleviate some of the issues around this app engagement crisis.

Jessica Smith, research analyst for BI Intelligence, Business Insider’s premium research service, has compiled a detailed report on app engagement that explores the current state of the app market, the issues around engaging consumers, and the tools at a publisher’s disposal. It also identifies best practices for the implementation of some app engagement tools, and presents the pitfalls that some publishers fall into in this pursuit.

Here are some key takeaways from the report:

  • The app market today is challenging and volatile. It’s difficult to stand out, and most apps have to be offered for free in order to entice consumers who have too much supply to choose from. This puts greater emphasis on engaging consumers after they’ve downloaded an app in order to recoup costs.
  • Consumers are more difficult to engage today, as most have dozens of apps installed on their devices yet spend most of their time in just a select handful of favorites.
  • There are numerous solutions at hand for mobile app publishers and content creators seeking to engage consumers. Push notifications, in-app messaging, and app message centers with badges are three tools publishers can use to engage consumers.
  • While many publishers mistakenly rely solely on push notifications for app engagements, this is a poor practice because many consumers don’t allow push notifications and those that do can easily be overwhelmed when they receive too many.
  • The best solution often includes leveraging two or three of these tools to engage consumers with the right message at the right time. The technology in this market has grown increasingly sophisticated, and publishers that don’t diversify their approach run the risk of annoying their consumers to the point of abandonment.
  • There are emerging engagement technologies that will change the current app engagement norms and present new ways for app publishers to communicate with users. The mobile ecosystem is changing quickly as technology improves and consumers become more comfortable conducting more activities on mobile devices.

In full, the report:

  • Identifies the major challenges in today’s app market and explains why employing good app engagement practices is more important than ever before.
  • Presents the major app engagement tools currently available.
  • Examines the pros and cons of each app engagement tool while outlining some pitfalls that publishers encounter in implementing them.
  • Prescribes best practices for adopting various app engagement tools or strategies.
  • Assesses how the market will likely change over the next five years as emerging technologies change both consumer behavior with mobile devices and introduce new tools with which to engage consumers.