We’ve all looked on Instagram with more than a little envy, wondering how exactly it is that certain “influencers” are able to acquire such massive followings and, by extension, big pay days. Some recent examples we’ve highlighted of influencers in this category include the progenitors of the #vanlife movement, or this Instagram couple that makes a bunch of money while traveling around the world.

The green monster can get the best of any of us in this situation. After all, who doesn’t want to be living a life like that instead of sitting in front of a computer at a desk job all day? However, when we do hear a story of a lifestyle blog that not only promotes an aspirational way of living, but explains how you, too, can be a part of it, then it’s hard to be jealous.

Such is the case with Bjork and Lindsay Ostrom, a husband-and-wife duo who have been running their food blog Pinch of Yum since 2009. In 2014, as HuffPost reports, it became their full-time job, and has blossomed into a lucrative and heartfelt endeavor for the two.

Since 2011, the Ostroms have been sharing their monthly earnings from the blog with their readers in order to provide insight on what, exactly, goes into the upkeep for a project like this, and what kind of rewards you can hope to see from hard work and dedication to your brand. Their first report boasted earnings of just $21.97. Their latest report from November 2016 had them at a net profit of $66,692.07. How’s that for growth?

HuffPost’s 12-month tabulation found that the Ostroms had cleared $483,883.51 from Pinch of Yum, with much of the revenue coming from ads and sponsored content. Check out their blog here, if you’re interested in learning more, and scroll down to check out what’s happening on their Instagram

6 thoughts on “Food Bloggers Reveal How Much Money They Make

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