Secrets of Three Successful Instagram Brands

Secrets of Three Successful Instagram Brands

For many years Sears―the once popular retail giant a time, would mail thousands of product catalogs to potential customers.  In October of 2018 Sears filed for bankruptcy. Many factors, of course, contributed to the downfall of this once mighty retailer but if your business still relies on expensive traditional marketing methods―print, radio and television then there is one question that needs to be asked.  Why?

There is a digital revolution taking place and it’s called social media.  However, unlike traditional media this social media is built upon an abundance of interactions with users.  What makes Instagram an absolute spot-on place for a business to build its brand and grow its online community?  Well, for one thing it is insanely popular; Instagram has over 300 million daily active users. That fact alone makes it any marketer’s dream.  

Instagram is also a visual-centric platform.  If a single picture is worth one thousand words what is a content stream with multiple formats packed with vivid imagery worth?

In the same way that Google ad words changed the playing field for online search results Instagram is proving to be a game changer as well.  What’s the secret to success using Instagram for your business? Success leaves a trail to follow.

Is this Instagram-first strategy a good fit for your business? Let’s dive in.  Focus on these key elements to enhance your chances of success:

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Maximize Visual Presentation

No matter what your product or service is be sure to present it in way to attract attention.  Instagram includes filters so it’s easy for almost anyone to make their photos worthy of sharing these days but especially so for a business to focus on visually presenting your brand in the best light.  

Glossier is perhaps the crown jewel of an Instagram-first strategy success story.  The insanely popular makeup and skincare line started by a beauty blogger is essentially an online experience.  There is no fancy downtown main street retail store so they rely on social media. True, these products are highly photogenic but moreover Glossier has built a very stimulating visual brand.  The brand’s pink-ness practically jumps off the screen. It pops. It catches your attention.

Another example, is the online publication Punch Drink.  They provide cocktail recipes, and various city guides on its site and although that could be rather vanilla in terms of imagery they use creativity and high quality photos to appeal to a niche audience.  A different drink appears in each image presented in a way that almost lets the viewer taste it with their eyes. The message here is to be creative with your images. It’s not just about selling a product, it’s about capturing a feeling and expressing this through visual imagery.

 

Keep in mind that if your business is not an actual bricks-and-mortar store, it’s even more important for your social media presence (Instagram) to set your tone for your brand.  Once set, stick to it. Use the same color themes, formats and also try to maintain consistency with how often you post. In other words, you want to maintain the business cohesiveness throughout the user experience.  Strive to create a visual impact and build your brand so to attract thousands of loyal followers.

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Focus Attention on Your Customers

If you were to visit Glossier’s Instagram page one of the first things you might notice, besides the abundance of their favorite pink color theme, is that many posts within their feed show happy customers using their products.  Selfies galore. They put the spotlight on their customers. A highly photogenic product for sure but the attention they give their customers creates an experience. Basically, that beautiful results can be achieved by anyone. They truly feel like they are part of a special tribe.  The ‘IN’ crowd.

Tap into your customers’ desires and needs with your Instagram content.  Consider the BarkBox brand with over 1 million followers. This company provides products that keep pooches happy.  Their visual stream is full of funny dog content and they provide discounts and more to followers. We all know how much folks adore their pets.  The entertaining visual content grabs your attention. The sweet deals and discounts keep you there as a loyal follower.

 

It’s the perfect blend of engagement.  Entertain your audience, give them what they want, and they will keep coming back for more.  The Instagram marketing employed by the BarkBox company proves that they understand their customer’s needs.

 

As yet another example of placing your customers in the spotlight look at Adobe on Instagram.  Almost all of the posts you will find are user generated content. It’s the “see what I can do with these products and then share it” strategy that works for them.  Their stream of content is basically a canvas for all their designer type followers to showcase their work. Over 800,000 followers and counting.

Ref:  You can Target Followers using Instamigos platform    

Ideally you want your audience to think of your account (i.e. your business) as one of their favorites on Instagram.  So how does your business stand out in a vast digital empire of visual stimulation. Think about how your products or services can be used within Instagram content. Not everyone will have photogenic products but there are many ways to feature even the most routine products in creative ways.  Sometimes you just have to think a little bigger. Ask yourself―can your customers share your product or service? What would make them want to share it on their own feeds? What creative ways can you think of to engage your followers and encourage sharing?

To put it another way, people will share what they love and feel great about doing it.  That experience is the power and influence of social media.

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Trending Now

Consider what is currently trending.  What is the popular movement right now?  Can your business tap into this and use it as an advantage?  Perhaps.

Health, fitness and lifestyle trends are always hot topics within social media.  La Croix, the flavored sparkling water company capitalized on somewhat of a social media ‘perfect storm.’  Healthier lifestyles and Instagram’s popularity are both on the rise. La Croix benefits from both of those facts. For instance, they engage with fans and encourage them to use hashtags to share La Croix experiences and photos.  They also work with many ‘micro-influencers’ to help spread the word about the sweetener-free alternative beverage.

Trending now?  Fitness enthusiasts and nutrition influencers are happy to share La Croix products in their Instagram posts.  Though they have been around for years their resent resurgence is in large part due to their focus on digital marketing efforts rather than traditional methods.

Another example of this ‘marketing a lifestyle’ trend is Bitwell Inc., the motorcycle helmet and accessory company.  Sure they sell the products but what you see on their Instagram feed is the lifestyle that comes along with it. Where can you go on your ride?  Scenic landscapes. Adventure. Freedom. Powerful images all courtesy of user generated content.

Instagram makes it easy to grow your business.  Find and connect with your tribe. Share your lifestyle.

Technology Compliments Your Brand   

What does it take to grow a business from literally zero to 50,000 raving fans known as followers?  Growing your business organically on Instagram is fine but sometimes you need a little kick―a jumpstart.  

Through the use of technology your business gets immediate results.  You get valuable feedback, you really get to know your customer, likes and preferences, and this information makes it easy to suggest what they might purchase in the near future.  With Instagram ads you can really focus in on your target customer and make sure that you’re getting the most out of every post.

Article, a chic interior designs company, is a great example of the use of Instagram ads.  In 2016, they developed an ad campaign featuring interiors styled with Article’s sleek furniture.  For the audience this created a desirable experience. They see it, they want it, they buy it. Done deal.  Article is also another company that is entirely online so their social media presence is crucial.

Social media is becoming more and more relevant in influencing buying decisions.  As a business you need to make it easy for your customers purchase your product through Instagram.  And, without an actual storefront, as is the case with Article and Glossier, your Instagram ‘store’ and content needs to be easy to navigate.  Therefore, including shoppable posts to allow followers to purchase a featured product directly from the Instagram content is a great idea.

Results? Thanks to their focused ad campaign, Article saw a huge return on their marketing dollars and that over 35% percent of sales included Instagram in the customer buying process.  Using technological tools available through Instagram can be a tremendous way to focus in on your target customers and pump up your sales revenue.

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Throughout this article we have seen examples of successful brands that tend to use an Instagram-first marketing strategy.  Blend in our four key elements and you can see that when compared to traditional marketing methods this is really a better use of your creativity and of the marketing budget.  For smaller businesses that are just starting out every penny counts.  If your business is not incorporating an Instagram marketing strategy you may be missing out on a ton of opportunities.  

At its core, the Instagram platform is visual driven social media.  Perfect for your business. Companies such as Glossier, Barkbox, and Article have impressive proven success stories.  Success leaves a trail. Who will be next? Maybe your business? Hashtag #success.

Helpful resources that can be used for Instagram Branding  Instamigos.net

Start your FREE trial today: https://instamigos.net/ 

TOP 3 Instagram Bots Who Will Keep Your Account Safe

Each social media platform has its own features and benefits.

As for Instagram, depending on the type of the user, it can provide a variety of benefits.

With Instagram you can:

  • Keep in touch easily with friends, family, and colleagues
  • Share audiovisual contents and have others’ opinions
  • Join favorite communities
  • Increase sales
  • Start your own business
  • Engage easily with top brands

 

Instagram Bots

Instagram bots are the automated software which is  programmed to follow/unfollow, like and comment on several accounts.
Usage of bots is good or bad depends upon how a particular bot is programmed. A well-programmed bot can help you and a bad one can ruin your reputation and can lead to loose all your genuine followers as well. Before spending money make sure you buy something worth the money you are paying. It is necessary to find the right bot.

Instagram bots are fast and efficient

Time is gold.

As much as you want to engage with your followers everyday, it’s never going to work. It’s not practical to spend hours in a week on your followers’ feeds.
With bots, these tasks are automatically done for you. They can comment, follow and like posts 24/7. So you generate results, with the least amount of time and effort. Amazing, right?
Bots can search for users in your niche and auto-follow them. They can also follow-back users who have followed you. This way, you can increase your reach and discover potential customers.

Gone are the days when you had to scroll through various profiles to find your ideal customer. Instead, you can let the bot find potential leads for you. Plus, it can engage and interact with these new potential customers and followers. Instagram bots engage with your followers

As we’ve mentioned before, building authentic engagement takes time.

TOP 3 Instagram Bots Who Will Keep Your Account Safe

  1. InstAmigos

  2. Social Captain

  3. Magic Social

 

InstAmigos is an Instagram Growth Platform. In addition to growing your audience, they build loyal followers based on artificial intelligence smart user behaviors.
Unlike others, their unique technology simulates human behavior to avoid making your account appear suspicious and delivers results much faster at a much lower cost. You get Real Results and Real Followers.

Activate your account in under 2 minutes
Yes, really. Create an account with Instamigos and link your Instagram channel, then sit back and watch your followers multiply.

Real Followers
100% Organic users. They grow your account in a natural way with real active followers that have a heartbeat. No fake accounts and No spam.

Within Instagram Limits
No worries. Their algorithm is safe and smart, it works within Instagram limits using human like behaviors and adjusts automatically as the Instagram limits change.

Specific Target
They introduce your account to tens of thousands of people on a monthly basis; think of Instamigos as a matchmaker that connects you with people most interested in what you have to offer.

              Why Instamigos?

Unlike other Instagram growth platforms Instamigos social media strategy is powered by artificial intelligence that analyzes the performance of your Instagram channel and adapts the  algorithm to maximize your success.

             Join today
Start now and see the results for yourself.

    https://instamigos.net/

 

How it works: https://instamigos.net/how-it-works

How to properly set your settings for great results: http://blog.instamigos.net/2019/04/05/instamigos-how-to-properly-set-your-settings-for-great-results/

How to find the best targets: http://blog.instamigos.net/2019/04/09/instamigos-how-to-find-the-best-targets/

 

 

 

 

 

InstAmigos – How To Properly Set Your Settings For Great Results

It is important to first understand the settings, its types and role it plays in the process.
The very next step is identifying the strategies that can help you achieve great results.

In the video below, I explained the importance of settings and the strategy applied in one of the accounts linked to Instamigos.

 

Benefits of using Instagram Automation

We all know that time is money. So if you are looking to make a better use of time, it makes sense for you to enlist the help of an automated system to grow your instagram page.

Continuously searching for influencers to engage with, replying to comments, direct messages, can take take up hours in a day.

Most of instagram influencers rely on instagram automation, it is not easy to get the kind of follower count and engagement rate they have  without being a celebrity or public figure, these guys are doing something right, so why not learn from them?

 

What is Instagram Automation?

Instagram Automation it is a hiring software to follow/unfollow accounts, like photos, direct message based on your targeting  Targeting Tips:  http://blog.instamigos.net/2019/03/28/targeting-tips-instamigos/

You can set different filters to make sure your account is only engaging with users you’re looking to target.

With filters you can target users based on: Location, Do/Do not have a profile picture, Who they follow, Minimum posts, Minimum followers, Hashtags they use mostly, etc.

You can also control how often will the program engage with your targeted audience as: How many users to follow before switching to unfollow and vice versa, Disable/Enable the actions as follow/unfollow, like pictures and direct message people who follow you back.

Benefits of using Instagram Automation

Saves time – It is impossible to follow this much accounts or like hundreds of photos in a short period of time as there are Instagram limits which doesn’t allow you to do so. You won’t be able to wait hours between to follow people and like their pictures so you won’t get caught.  Instagram automation is safe and smart. it works within instagram limits using human like behavior and adjusts automatically as the Instagram limits change.

It’s Cheap – With monthly plans starting at just $9.99,  Instamigos.net is the most affordable Instagram growth service on the market.

Fast, Easy & Secure Registration – Create an account and link your instagram channel, then sit back and watch your followers multiply.

24/7 Performance – Have you ever imagined hiring someone to manage your instagram page growth even when you’re sleeping? I bet you didn’t!  You can be on vacation relaxing and the software will continue to operate at 100%.

Beyond Human Abilities – If you are targeting a specific group of people you will have to check accounts multiple times to make sure they are worth it.

Most Important – Gain More Followers – With automation we have seen accounts increased from 50% to 25o%  gaining up to 400 followers a day.

 

With InstAmigos

Instamigos is an innovative Instagram growth platform powered by artificial intelligence, that analyzes the performance of your Instagram channel in real-time and adapts the matching formula to maximize your success.

With Instamigos you eliminate the labor involved with promoting your Instagram channel manually, and sit back while they multiply your real followers and engagement.

Their mission is to deliver the most supreme service at an unbeatable rate, that will help businesses grow their audience and convert their fans into loyal customers.

Think InstAmigos as a matchmaker that connects you with people most interested in what you have to offer – the rest is up to you.

Unlike the competitors, their unique technology simulates human behavior to avoid making your account suspicious and delivers results much faster at a much lower cost.

 

Some user feedback

“it has freed up 25 hours/month that we used to spend on Instagram management, allowing us to focus on other tasks very important to a small business!”

“The biggest shift in our Instagram tasks has been the shift from a growth focus to a content and user engagement focus”

 

START YOUR 3 DAYS FREE TRIAL TODAY https://instamigos.net/

 

 

Targeting Tips – InstAmigos

 

If you are a business, it is important to understand your target market so you’ll be able to reach the audience most likely to convert into customers.
Targeting the right audience will increase not only the followers but the post engagement rate, too.

How? and why?  If you have an account, fashion related content, you will need to target users similar to yours that have same field content oriented.

Let’s stick to fashion. Let’s understand the fact that you must target users with a lot of followers (real followers) that are fashion related as mentioned above.
InstAmigos will introduce your account to tens of thousands of people on a monthly basis by following accounts based on your targets.

Think of us as a matchmaker that connects you with people most interested in what you have to offer.

 

HOW TO PROPERLY TARGET YOUR AUDIENCE?

 

Additional useful tips for Social Media Strategy

5 New Ways to Get Instagram Followers in 2017

How do I get Instagram followers? It’s a question we’ve all asked ourselves at one point or another. And with good reason, too! Getting more Instagram followers should be a top priority for any business that uses Instagram for marketing, but it’s not as easy as it once was.

To help you get more Instagram followers in 2017, we’re sharing 5 new and creative ideas that will help you get Instagram followers for free:

1. Be Strategic With Your Instagram Comments

It might seem obvious, but a surefire way of growing your Instagram following is by commenting on other users’ posts—but not in the way that you’re used to.

Many of us are familiar with the “follow, like, comment” system for getting new followers. You follow an account, like one of their posts, and leave a comment. But while this might get you a followback, it’s tedious and time-consuming. If you really want to grow your Instagram following, you need to be a little more strategic with your commenting.

The idea is to be the last person to comment on the post. That way, anyone else who comes to that post in the future will see your comment. And if your comment was interesting enough, they might just click over to your account to have a look!

By “interesting enough” we mean that you should avoid leaving generic comments, like “cool pic” or “nice.” Instead, you should make an effort to leave a genuine comment that other users will find funny, interesting, or useful. You can even throw in a few emojis to show off your personality.

 

 

2. Use Instagram Stories to Get Instagram Followers

Instagram Stories has been a huge hit since you could first create your own Story back in August of last year. They’re fun, versatile, and a great way to foster meaningful connections with your audience! But as Zimmerman mentions, they also give you the chance to be recommended on Instagram.

Take a moment and head to the Explore page on Instagram. Notice the row of Instagram Stories at the top of the page? The reason those Stories appear is because Instagram selected them based on the accounts you follow and the posts you like. Instagram may also show you Stories that accounts you follow have liked, or were liked by a large number of people.

 

If you want to get on the Instagram Explore page, you need to create ultra-engaging, super-targeted content. “The better your Stories are, and the more they speak to a specific audience, the higher the chance that Instagram will add your account to the recommended Stories at the top of the Explore tab,” Zimmerman says.

3. Get Instagram Followers by Sharing Engaging Videos

Did you know that 52% of marketing professionals rank video as the type of content with the best ROI? Or that video content accounts for 65% of all ad impressions on Instagram? Video can be a powerful tool for brands looking to build trust with their followers and reach new audiences.

As we mentioned in our post about the best time to post on Instagram, the new Instagram algorithm gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post. In other words, if you’re able to generate a lot of engagement on your Instagram posts shortly after posting, this signals to Instagram that your post is quality, engaging content and your post will move to the top of your followers feeds and be shown to more users.

Since videos generally receive a good amount of engagement, it makes sense to use the format in your marketing mix. There’s also the fact that Instagram, with the recent release of Instagram Stories, Video Channels on Explore, and Live Video, appears to be investing heavily in video content.

4. How to Get More Instagram Followers: Run an Instagram Contest

Running an Instagram contest is a fun and easy way to promote your business on Instagram, and it’s also one of the easiest way to gain exposure, which will help you get Instagram followers.

If you’re looking for a super effective Instagram contest idea, try partnering with another business or influencer. It’s a great way to promote your Instagram contest to both of your audiences, and also share each other’s followers. Start by looking for a cool business to partner with, and then organize a 3-5 day giveaway where Instagram users are rewarded with prizes for following both accounts, and tagging their friends in the comments.

5. Create an Instagram Hashtag Strategy to Get More Instagram Followers

Having a solid Instagram hashtag strategy is an essential component for any Instagram marketing campaign, but it should also be a top priority for businesses that want to get followers on Instagram.

Instagram hashtags are one of the most useful tools in a social media marketer’s tool belt. Using the right hashtag (or combination of hashtags) can help you expose your brand to large and targeted audiences. In fact, your chances of attracting new followers, getting more likes, and increasing engagement are vastly increased by the use of hashtags.

 

 

Instagram direct messages now support web links and different photo orientations

Instagram’s Direct feature just got more generally useful as a messaging option, with support added for external web links, and the ability to send photos and video in their original portrait or landscape aspect ratios without cropping. The first is really far more important than the second, mainly because it means users have less reason to go seeking other messaging options outside of Instagram.

The links feature also includes inline previews for websites you paste the URL for, and the new photo and video treatment is much more in keeping with how people actually capture and view media on mobile these days. The updates are rolling out now to iOS users, and will arrive on Android soon. Links are supported on both platforms as of version 10.22.

Instagram Direct is a popular feature among the social network’s user base – there are 375 million monthly active users on Direct alone as of last count, a fresh number shared publicly in April. It’s a far cry from Facebook Messenger’s 1.2 billion monthly actives, but that’s still one of the biggest messaging apps in the world, and a product worth iterating on in order to help it capture even more market share.

Instagram plugs its camera with new features

Face filters have arrived in the Instagram camera, enabling users to overlay their selfies and regular shots with Snapchat-like animations.

This is an overt move by Instagram to get people to take photos and videos in its platform, and, as always, these recordings can then be sent to friends via Instagram Direct or added to a story.

The Facebook-owned app has also rolled out new “creative tools” — a phrase that comes straight from Snapchat’s playbook — to its stories platform, including a Rewind feature to play videos in reverse, custom hashtag stickers that users can tap to explore related posts, and an eraser brush to go alongside Instagram’s existing drawing tools. These features are less about coaxing people to use Instagram’s camera than increasing engagement more generally.

These features all have Snapchat in their crosshairs, and aim to increase Instagram engagement in the following ways:

  • Face filters. These can only be accessed in the Instagram camera, meaning users won’t be able to retroactively add filters to images or videos recorded on other cameras, such as the smartphone’s default camera, Snapchat, and other camera-first apps. Three billion Snaps are created daily as of Q1 2017 — a metric that Instagram will want to surpass.
  • Editing tools. The Rewind feature adds to Instagram’s Boomerang and Hands-Free camera formats and seems tangentially similar to the Looping feature that Snapchat rolled out two weeks ago. Instagram’s eraser brush also triggers memories of Snapchat’s new ‘Magic Eraser’ tool, but while these two features are analogous in name, they differ greatly in function.
  • Hashtag stickers. Adding custom hashtag stickers to Stories, which users can tap into to see the hashtag page and explore related posts, builds upon the open nature of Instagram’s social network. This feature increases the visibility of Stories, making them more easy to search and discover. It also complements Instagram’s existing Mentions feature for tagging users in Stories.

Mobile-app makers and content creators are vying for consumer attention in a crowded and noisy market.

Even if an app can stand out enough to prompt a consumer to download it from among a list of millions, it then faces the challenge of enticing him or her to use it enough times to recuperate development, maintenance, and marketing costs. To make matters worse, those marketing costs have hit record-high levels over the past year as discoverability has become more challenging.

And while consumers are spending more time in apps, most of that time is spent in a few favorites. Consumers spend almost three-quarters of their total smartphone app time in just their three favorite apps, according to comScore.

But it’s not all doom and gloom: There are numerous tools at a publisher’s disposal to engage and re-engage consumers, and there are new products and solutions coming to market that can help alleviate some of the issues around this app engagement crisis.

Jessica Smith, research analyst for BI Intelligence, Business Insider’s premium research service, has compiled a detailed report on app engagement that explores the current state of the app market, the issues around engaging consumers, and the tools at a publisher’s disposal. It also identifies best practices for the implementation of some app engagement tools, and presents the pitfalls that some publishers fall into in this pursuit.

Here are some key takeaways from the report:

  • The app market today is challenging and volatile. It’s difficult to stand out, and most apps have to be offered for free in order to entice consumers who have too much supply to choose from. This puts greater emphasis on engaging consumers after they’ve downloaded an app in order to recoup costs.
  • Consumers are more difficult to engage today, as most have dozens of apps installed on their devices yet spend most of their time in just a select handful of favorites.
  • There are numerous solutions at hand for mobile app publishers and content creators seeking to engage consumers. Push notifications, in-app messaging, and app message centers with badges are three tools publishers can use to engage consumers.
  • While many publishers mistakenly rely solely on push notifications for app engagements, this is a poor practice because many consumers don’t allow push notifications and those that do can easily be overwhelmed when they receive too many.
  • The best solution often includes leveraging two or three of these tools to engage consumers with the right message at the right time. The technology in this market has grown increasingly sophisticated, and publishers that don’t diversify their approach run the risk of annoying their consumers to the point of abandonment.
  • There are emerging engagement technologies that will change the current app engagement norms and present new ways for app publishers to communicate with users. The mobile ecosystem is changing quickly as technology improves and consumers become more comfortable conducting more activities on mobile devices.

In full, the report:

  • Identifies the major challenges in today’s app market and explains why employing good app engagement practices is more important than ever before.
  • Presents the major app engagement tools currently available.
  • Examines the pros and cons of each app engagement tool while outlining some pitfalls that publishers encounter in implementing them.
  • Prescribes best practices for adopting various app engagement tools or strategies.
  • Assesses how the market will likely change over the next five years as emerging technologies change both consumer behavior with mobile devices and introduce new tools with which to engage consumers.

How to use Instagram: A complete guide

Complete guide to setting up Instagram and using it to share edited photos and videos, follow your friends, celebrities and brands and more.

How to use Instagram

Instagram is getting bigger and bigger, with celebrities and brands among those sharing images on the social app. If you’re new to Instagram, it can be a bit overwhelming, so here we take you step-by-step through how to use Instagram in our complete guide.

Update January 2017: Two new features are now rolling out to Instagram: wide colour and Live Photo support. Live Photos support for Instagram Stories has also been added, which lets you add GIFs to Stories without using Boomerang. There are is now also a Live Video mode to play with.

How to use Instagram: Download the app

The first thing you’ll need to do in order to use Instagram is download the app. There is an Instagram website but it’s very limited – you can’t upload new images there, only view them and like or comment on them.

You can download the app from the iOS App Store or Google Play Store.

Once you’ve downloaded Instagram, read on to find out how to master the app.

How to use Instagram: Create an account

Once the app has downloaded, you’ll want to create an account. When you launch the app you should see a link at the bottom of the screen that reads: “Don’t have an account? Sign Up.” Click that to start the process of signing up to Instagram.

You can sign up with Facebook, or sign up using your phone number or email address. You’ll then be asked to create a username and password. Your username is a lot like a Twitter handle in that it’ll be the name your followers will see when you post a new photo or when they tag you in a photo, so choose wisely.

You can also add your full name and a profile photo if you wish to.

Once you’re done, you’ll be offered the chance to find your Facebook friends on Instagram, then contacts from your phone. You can skip by tapping at the bottom of the screen if you’d prefer not to.

How to use Instagram: Search

If you’ve followed all of the steps above, you’ll now have created an Instagram account. Congrats! Now, you’ll see the Explore screen, which lets you search for photos posted by other Instagram users from around the world.

Tap the search bar at the top to search for a topic, hashtag, person or place. Use the tabs along the top of the search screen to find what you’re looking for.

How to use Instagram: Explore

If you’re not looking for anything in particular, you’ll see popular and personalised suggestions on the Explore page.

To return to the Explore page at any time, tap the magnifying glass button in the navigation bar along the bottom.

How to use Instagram: How to share a photo

To share a photograph on Instagram, you can tap the square icon in the centre of the navigation bar.

From there, you can choose Library for photos and videos you’ve already captured that are stored on your phone, Photo to take a new photograph within Instagram, or Video to capture a new video within Instagram.

Videos can be three to 15 seconds long, and you can stop and start the recording simply by letting go of the big red record button and then pressing and holding it again when you want to record more.

How to zoom in on Instagram

If you physically can’t move closer to the subject of your photo you can zoom in on Instagram when using the camera. You just need to pinch zoom – in simple terms, touch the screen with two fingers and move them away from each other to zoom in.

How to use Instagram: Edit photos

Once you’ve chosen your image, tap next to go to the filters and image editing tools. You’ll first be able to swipe through and apply filters by tapping on them at the bottom of the article.

The sun icon lets you change the brightness and contrast of the image, and you can use the slider to change the effect. When you’re happy, tap the + to apply.

For the finer details, tap the Edit button at the bottom of the screen play around with the options. We like to up the structure for a more crisp-looking image, and we often add vignette or tilt shift when we’re feeling creative.

 

How to use Instagram: Share photos

When you’re happy with the edits you’ve made, tap next. You can now add a caption to your image, and include hashtags to help people find it.

You can also tag people, add your location, and if you’ve connected your Facebook, Twitter, Tumblr or Flickr accounts you can share the image there directly from within Instagram too. To connect your accounts, tap on the relevant option on the share screen and log in.

If you want to share your image with a select few people, you can tap Direct at the top of the page and select the Instagrammers you want to share it with.

Tap Share at the bottom of the screen and your Instagram photo has been shared!

 

 

 

How to use Instagram: Boomerang

In addition to adding a photo in the traditional way described previously, Instagram also has some additional options for sharing photos which we’ll talk about next.

First is Boomerang, but in order to use this you’ll need to install the Boomerang app. You can do this by going tapping the square icon in the middle of Instagram’s navigation menu, then tapping the Infinity symbol to the right of the centre of the screen, which looks like a folded loop. You’ll then be asked to Install Boomerang.

Once installed, you can quickly add a Boomerang to Instagram by capturing it (it’s a one second video clip that will loop infinitely) and then pressing the Instagram button. That will transport you right into Instagram where you can follow the steps outlined previously to share that Boomerang with your followers.

Similarly, you can install Layout to quickly add a collage of photos by pressing the icon next to Boomerang and following similar steps.

 

How to use Instagram: Activity

Now, you might start to see likes, follows and comments on your newly shared Instagram photo. Those will appear in the Activity section, which you can access by tapping the speech bubble icon in the navigation bar at the bottom of the app.

There, you’ll see all of your recent activity, including new followers, mentions, tags and likes.

By tapping following, you can see what the people you follow have been liking, and who they’ve started following too.

 

 

How to use Instagram: How to pinch to zoom on photos and videos

In August 2016, Instagram rolled out and update, in order to allow you to zoom on photos and videos on your Activity feed.

The update allows both iOS and Android users pinch zoom on images and videos.

To do this, simply find a photo or video you wish to zoom in on, and pinch with two fingers to enlarge it on your phone’s display. Due to the nature of the update, you’ll have to keep your fingers on-screen in order for the zoom to work.

 

How to use Instagram: Your account

The last icon in the navigation bar is usually your profile picture or a little person symbol. That’s where you can have a look at your account and edit your profile.

Tapping the Pin icon will show you a map of your Instagram posts if you’ve been tagging your location, and the person icon will show the photos you’ve been tagged in.

If you don’t like the idea of your Instagram posts showing where you’ve been, you can keep your whereabouts private using this tutorial: How to remove location from Instagram

How to use Instagram: Stories

A newer feature in Instagram that’ll be familiar with Snapchat users is Stories. These are a series of photos and/or videos that are shared with your followers for one day before disappearing (and being replaced by the next day’s story should you create one).

To create a Story, simply swipe right and press once for a photo, hold for a video. You can also change the mode to Boomerang or Hands Free (for a timer). You can add annotations and illustrations to these images too.

With Mentions you can now tag people in stories. When you add text to your story, type “@” followed by a username and select the person. When someone taps the mention, they’ll see a pop-up that takes them to that profile. Plus, the person mentioned gets a push notification.

‘See More’ Links allow those with verified accounts add links which can be viewed without leaving the app. When you see this, just tap “See More” or swipe up.

How to use Instagram: New features

nstagram has been rolling out Live Video for Stories to users to kick off 2017 too. If it’s not yet available for you, keep checking back in the Stories screen (by swiping right) to see if there’s a Live Video option next to ‘Normal’.

To start live video, swipe right from feed to open the camera, tap the “Start Live Video” button. You can stay live up to an hour, and your friends might get a notification. While live, you can pin a comment for everyone to see or turn comments off.

If someone else starts a live story, you’ll see “Live” under their profile photo in the stories bar.

How to use Instagram: New features

You’ll can also now send disappearing photos and videos directly to groups and individuals.

Swipe right to bring up the camera to take a photo or video, then tap the arrow to send it privately. You can send to groups and individual friends at the same time. Unlike other messages in Direct, these photos and videos disappear from your friends’ inboxes after they have seen them. You can see if they replayed it or took a screenshot.

You can only send disappearing photos and videos to people who follow you.

To open your inbox, tap the new paper plane icon or just swipe left. Disappearing photos and videos will be shown in a bar at the top. You can tap the ones with blue rings to see them. In a group, you can see everyone’s responses – and who else has seen them – in a slideshow format. You can then tap the faded profile photo to reply.

 

Social networks became very important in presenting yourself to the world. Whether you like to promote yourself, followers for instagram your business or if you are an artist, it can be hard to collect social follows and likes. Gaining these can make you get noticed on Instagram, but it takes a lot of time and business cannot wait that long. We offer a solution to get instant boost from real profiles who will follow you and like your posts.

To get started, connect your Instagram account to InstAmigos. Once you’re connected, you will be allowed to access our dashboard.

Now that you’re in the InstAmigos dashboard, you’ll want to setup your account to target the type of audience you want to engage with.

Once you have perfected your settings press the Save & Start button. Now, sit back, and enjoy your new organic fans and engagement.

 

 

Instagram adds face filters and other features to Instagram Stories

In case you haven’t noticed, Instagram is starting to give Snapchat a run for their money with the addition of the Instagram stories feature. But now, Instagram is including face filters among a myriad of other effects.

Check out all the effects that will be added below!

Instagram announced the features today (5/16) explaining that they will be starting with eight different face filters that include “math equations swirling around your head to furry koala ears that move and twitch.” You can check out photos of these new filters below!

That isn’t all that Instagram is adding to their Stories either as they’ve also revealed that you’ll now be able to play your videos in reverse, along with giving you some ideas on how to use this feature writing that you can “drop a microphone and watch it fly up into your hand. Capture a fountain in motion and share a rewind of the water floating back up. Experiment with some magic tricks of your own and defy the laws of physics wherever you are.”

One cool feature that we definitely like is the addition of hashtag stickers which you can customize to feature any hashtag, but what makes it even cooler is that anyone viewing your story can click on the hashtag sticker to also explore other posts within that hashtag.