Secrets of Three Successful Instagram Brands

Secrets of Three Successful Instagram Brands

For many years Sears―the once popular retail giant a time, would mail thousands of product catalogs to potential customers.  In October of 2018 Sears filed for bankruptcy. Many factors, of course, contributed to the downfall of this once mighty retailer but if your business still relies on expensive traditional marketing methods―print, radio and television then there is one question that needs to be asked.  Why?

There is a digital revolution taking place and it’s called social media.  However, unlike traditional media this social media is built upon an abundance of interactions with users.  What makes Instagram an absolute spot-on place for a business to build its brand and grow its online community?  Well, for one thing it is insanely popular; Instagram has over 300 million daily active users. That fact alone makes it any marketer’s dream.  

Instagram is also a visual-centric platform.  If a single picture is worth one thousand words what is a content stream with multiple formats packed with vivid imagery worth?

In the same way that Google ad words changed the playing field for online search results Instagram is proving to be a game changer as well.  What’s the secret to success using Instagram for your business? Success leaves a trail to follow.

Is this Instagram-first strategy a good fit for your business? Let’s dive in.  Focus on these key elements to enhance your chances of success:

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Maximize Visual Presentation

No matter what your product or service is be sure to present it in way to attract attention.  Instagram includes filters so it’s easy for almost anyone to make their photos worthy of sharing these days but especially so for a business to focus on visually presenting your brand in the best light.  

Glossier is perhaps the crown jewel of an Instagram-first strategy success story.  The insanely popular makeup and skincare line started by a beauty blogger is essentially an online experience.  There is no fancy downtown main street retail store so they rely on social media. True, these products are highly photogenic but moreover Glossier has built a very stimulating visual brand.  The brand’s pink-ness practically jumps off the screen. It pops. It catches your attention.

Another example, is the online publication Punch Drink.  They provide cocktail recipes, and various city guides on its site and although that could be rather vanilla in terms of imagery they use creativity and high quality photos to appeal to a niche audience.  A different drink appears in each image presented in a way that almost lets the viewer taste it with their eyes. The message here is to be creative with your images. It’s not just about selling a product, it’s about capturing a feeling and expressing this through visual imagery.

 

Keep in mind that if your business is not an actual bricks-and-mortar store, it’s even more important for your social media presence (Instagram) to set your tone for your brand.  Once set, stick to it. Use the same color themes, formats and also try to maintain consistency with how often you post. In other words, you want to maintain the business cohesiveness throughout the user experience.  Strive to create a visual impact and build your brand so to attract thousands of loyal followers.

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Focus Attention on Your Customers

If you were to visit Glossier’s Instagram page one of the first things you might notice, besides the abundance of their favorite pink color theme, is that many posts within their feed show happy customers using their products.  Selfies galore. They put the spotlight on their customers. A highly photogenic product for sure but the attention they give their customers creates an experience. Basically, that beautiful results can be achieved by anyone. They truly feel like they are part of a special tribe.  The ‘IN’ crowd.

Tap into your customers’ desires and needs with your Instagram content.  Consider the BarkBox brand with over 1 million followers. This company provides products that keep pooches happy.  Their visual stream is full of funny dog content and they provide discounts and more to followers. We all know how much folks adore their pets.  The entertaining visual content grabs your attention. The sweet deals and discounts keep you there as a loyal follower.

 

It’s the perfect blend of engagement.  Entertain your audience, give them what they want, and they will keep coming back for more.  The Instagram marketing employed by the BarkBox company proves that they understand their customer’s needs.

 

As yet another example of placing your customers in the spotlight look at Adobe on Instagram.  Almost all of the posts you will find are user generated content. It’s the “see what I can do with these products and then share it” strategy that works for them.  Their stream of content is basically a canvas for all their designer type followers to showcase their work. Over 800,000 followers and counting.

Ref:  You can Target Followers using Instamigos platform    

Ideally you want your audience to think of your account (i.e. your business) as one of their favorites on Instagram.  So how does your business stand out in a vast digital empire of visual stimulation. Think about how your products or services can be used within Instagram content. Not everyone will have photogenic products but there are many ways to feature even the most routine products in creative ways.  Sometimes you just have to think a little bigger. Ask yourself―can your customers share your product or service? What would make them want to share it on their own feeds? What creative ways can you think of to engage your followers and encourage sharing?

To put it another way, people will share what they love and feel great about doing it.  That experience is the power and influence of social media.

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Trending Now

Consider what is currently trending.  What is the popular movement right now?  Can your business tap into this and use it as an advantage?  Perhaps.

Health, fitness and lifestyle trends are always hot topics within social media.  La Croix, the flavored sparkling water company capitalized on somewhat of a social media ‘perfect storm.’  Healthier lifestyles and Instagram’s popularity are both on the rise. La Croix benefits from both of those facts. For instance, they engage with fans and encourage them to use hashtags to share La Croix experiences and photos.  They also work with many ‘micro-influencers’ to help spread the word about the sweetener-free alternative beverage.

Trending now?  Fitness enthusiasts and nutrition influencers are happy to share La Croix products in their Instagram posts.  Though they have been around for years their resent resurgence is in large part due to their focus on digital marketing efforts rather than traditional methods.

Another example of this ‘marketing a lifestyle’ trend is Bitwell Inc., the motorcycle helmet and accessory company.  Sure they sell the products but what you see on their Instagram feed is the lifestyle that comes along with it. Where can you go on your ride?  Scenic landscapes. Adventure. Freedom. Powerful images all courtesy of user generated content.

Instagram makes it easy to grow your business.  Find and connect with your tribe. Share your lifestyle.

Technology Compliments Your Brand   

What does it take to grow a business from literally zero to 50,000 raving fans known as followers?  Growing your business organically on Instagram is fine but sometimes you need a little kick―a jumpstart.  

Through the use of technology your business gets immediate results.  You get valuable feedback, you really get to know your customer, likes and preferences, and this information makes it easy to suggest what they might purchase in the near future.  With Instagram ads you can really focus in on your target customer and make sure that you’re getting the most out of every post.

Article, a chic interior designs company, is a great example of the use of Instagram ads.  In 2016, they developed an ad campaign featuring interiors styled with Article’s sleek furniture.  For the audience this created a desirable experience. They see it, they want it, they buy it. Done deal.  Article is also another company that is entirely online so their social media presence is crucial.

Social media is becoming more and more relevant in influencing buying decisions.  As a business you need to make it easy for your customers purchase your product through Instagram.  And, without an actual storefront, as is the case with Article and Glossier, your Instagram ‘store’ and content needs to be easy to navigate.  Therefore, including shoppable posts to allow followers to purchase a featured product directly from the Instagram content is a great idea.

Results? Thanks to their focused ad campaign, Article saw a huge return on their marketing dollars and that over 35% percent of sales included Instagram in the customer buying process.  Using technological tools available through Instagram can be a tremendous way to focus in on your target customers and pump up your sales revenue.

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Throughout this article we have seen examples of successful brands that tend to use an Instagram-first marketing strategy.  Blend in our four key elements and you can see that when compared to traditional marketing methods this is really a better use of your creativity and of the marketing budget.  For smaller businesses that are just starting out every penny counts.  If your business is not incorporating an Instagram marketing strategy you may be missing out on a ton of opportunities.  

At its core, the Instagram platform is visual driven social media.  Perfect for your business. Companies such as Glossier, Barkbox, and Article have impressive proven success stories.  Success leaves a trail. Who will be next? Maybe your business? Hashtag #success.

Helpful resources that can be used for Instagram Branding  Instamigos.net

Start your FREE trial today: https://instamigos.net/ 

How to Get Instagram Followers

How to Get Instagram Followers

Instagram is naturally a great site for brands of all sizes and shapes to be exposed. Nonetheless, growing a loyal and engaged audience is actually not an easy task on the app. It, therefore, requires amazing posts. One easy way to make your content stand is by adding hashtags to your images.

The Importance of Content

If you want to see a quick growth of your business with Instagram, crafting an engaging, informing and high-quality content is far more important than ever.

Why? Because there is much competition in the world of Instagram and audiences are naturally super-tuned to what they like and what they don’t like popping in their feed.

Also, there is the Instagram algorithm that makes it even harder for brands to stand out since it changed. But it does not bar you from growing your account, it only help you change your ways to grow.

In the past, it was easy to grow your account even with sporadic posting, low-quality content and poor images.

But now, you need to be consistent and produce regular copies that your audience will like and engage with.

And once the Instagram algorithm picks up that you’re creating content that resonates with your audience, it puts you and your posts in a better position and in front of new audiences.

Instagram Content Planning

Having a good content plan for your Instagram is what brings the difference between an account that convert to sales and one that only attracts a handful of likes.

Before diving into creating Instagram content, you need to have a clear picture of what your audience like. Craft a content that aligns with your brand.

When you want to create a winning content plan and a stylish Instagram grid, keep in mind the ‘golden rule’, which states, “people do not buy what you sell. Instead, they buy who they will become when they have it.”

Once you know the type of your brand and what your audience easily engage in, you will make the right decision and create the appropriate staff from the word go.

Hashtag Strategy

While many social media hashtags are created from twitter, Instagram puts them on the map. It is a good strategy for marketers to quickly find their potential clients digitally.

Instagram hashtags will not only classify your products and make them discoverable by users, but they are also a sure strategy to win more followers, expand reach and increase engagement.

So if you want to stay updated on a current trend and reach a huge audience, upping your game is the best way to go.

Instagram Automation

Managing Instagram account is sometimes hectic and takes a lot of time; posting new content, replying to comments, monitoring brand mentions and several other tasks.

For that reason, marketers choose to use Instagram automation to lessen the work and concentrate on other tedious aspect of Instagram marketing.

Instagram automation involves using software or “bots” to like photos and posts, follow and unfollow accounts, direct messages to your targeted audience.

Basically, Instagram automation perform these functions depending on your settings. For instance, you can choose to target audience depending on their location, interest and may be the hashtag they follow. You can give a try to instamigos automation and grow your audience faster than you would expect.

Get Instagram Followers

 

Benefits of using Instagram Automation

Save Time

It is quite hectic to manually post contents, like photos and videos, and reply to comments to an already grown account within a short period of time within Instagram limits.

There is need to look for Instagram automation to simplify this work.

It is smart and safe and can carry out huge tasks within a short period of time.

It works within Instagram limits with human-like behaviors and can automatically adjust to Instagram limits change.

 

Price

Instagram automation does a huge task but with little amount to spend.

For instance, Instamigos.net has an incredibly pocket-friendly plan, which starts at just $9.99. In fact, it is currently the most affordable Instagram growth service on the market.

 

Fast, Easy & Secure Registration

With Instamigos.net, it is very easy to create account and join the community of best Instagram marketers. All you have to do is link your Instagram channel with your account and then wait and see your audience grow bigger and bigger.

 

You Can “Be On” 24/7

As much as you would like to spend like eight hours or so on your machine interacting with your audience, that is not practical to many marketers. But with Instagram automation, you are in a position to set the specific actions you want your “bots” to carry out and let the job be done for you all day.

You are free to sleep, carry out other tasks or even go for a vacation while the software runs your Instagram account at 100%.

 

Beyond Human Abilities

Instagram automation simulates human operations to perfection. To illustrate, if you want to target a specific audience, you’ll have to check accounts severally. But the software can direct messages to your targeted audience within minutes.

Get Instagram Followers

Boost Your Follower Count

 Primary reason why marketers choose to go for Instagram automation is due to its auto-follow and unfollow features. It allows you to follow thousands of accounts, hoping that some will follow you back.

With Instamigos automation, we’ve seen accounts grow from 50% to mind boggling 250%, gaining over 400 followers each day.

 

Why Instamigos?

Instamigos is an advanced and original Instagram growth platform leverages the artificial intelligence to boost the performance of your Instagram channel in real-time and enhance your marketing success.

If you want a huge following on your Instagram account, you can choose any software. But if you want huge following with engagement, choose Instamigos since it is integrated with unique technology that simulates human behavior.

Instamigos takes the larger part of your work, leaving you with little labor. All that is required of you is to open an account and leave the rest to Instamigos, which will ensure your account significantly multiplies to an amazing figure before your eyes.

We have a proven outreach method that guarantees growth and ensure your content reach your targeted audience.

Fundamentally, our mission is to deliver quality services at an affordable price. We are determined to see your business grow your audience and convert visitors to real clients.

For your success is our joy and your vision is our mission.

 

 

Get Instagram Followers

 

 

Pick Your Plan https://instamigos.net/pricing

 

Related Articles:

Instagram Bot for follow, unfollow, like, dm

Instagram is an outstanding tool for any influencer or business. With more than 1 billion active users you are looking at about an eighth of the planet’s total population. Businesses have started to react more to this rapidly grow growing platform, and if you analyze the top 100 brands in the world, 90% of them have an Instagram account.

The introduction of Instagram bots have been a blessing to most instagram influencers and marketers. Bots are simply tools or software that have been designed to automate most actions that would otherwise have been done by users.

Instagram bots and automation tools have been designed to automate the most common daily Instagram activities. The bots and automation tool will like newly uploaded posts on your feed, make comments, auto follow new users, follow back users who have followed you, and even schedule posts for your Instagram among other normal activities.

Fast and efficient

As much as you want to engage with your followers every day, It’s never going to work. It’s not practical to spend hours in a eek on your follower’s feeds. With bots, these tasks are automatically done for you. They can comment, follow and like posts 24/7. So you generate results, with the least amount of time and effort.

Become Instagram famous , compete with legends

How do small businesses become known so fast and compete the famous brands? Yes, you could hire a team of interns. or spend every waking hour on Instagram (which many people do), but we knew there had to be an easier way.

 

Instamigos – The Most Affordable and Reliable Instagram Bot

Proven outreach method to guarantee growth and gets your content in front your targeted audience.
How? Instamigos algorithm follows active users based on your selected criteria and analyzes the performance of your Instagram channel in real-time and then adapts the algorithm to maximize your success in connecting with active and engaged followers.
Their goal is to help businesses grow their audience and convert their fans into loyal customers. That’s what you want.
Unlike others, Instamigos unique technology simulates human behavior to avoid making your account appear suspicious and delivers results much faster at a much lower cost. You get Real Results and Real Followers.

How does Instamigos work?

With millions of accounts out there, you need to stand out and make the community aware of your existence. To do this, you need to engage with people on an ongoing basis which is (very?) time consuming and expensive. Instamigos targets and follows user profiles on instagram and likes their posts according to your specific criteria that you set. Unlike other Instagram growth platforms Instamigos social media strategy is powered by artificial intelligence that analyzes the performance of your Instagram channel and adapts the algorithm to maximize your success. Additionally Instamigos gives you the options to optimize your strategy by providing you detailed analysis on active accounts, hashatags and locations that are most effective.

Real Followers

100% Organic users. Instamigos grows your account in a natural way with real active followers that have a heartbeat. No fake accounts and No spam.

Within Instagram Limits

No worries. Instamigos algorithm is safe and smart, it works within Instagram limits using human like behaviors and adjusts automatically as the Instagram limits change.

Specific Targets

Instamigos introduces your account to tens of thousands of people on a monthly basis; think Instamigos  as a matchmaker that connects you with people most interested in what you have to offer.

Target the right people

Set your target audience based on relevant hashtags and Instagram channels that are similar to yours. In order to maximize your reach, Instamigos’ artificial intelligence will analyze your performance and suggest additional hashtags, as well as Instagram channels based on the behaviors of your followers. Local businesses can optimize the performance of their Instagram channel by selecting a specific geographic area of your target consumers. Targeting Tips 

Watch your audience grow.

Instamigos smart dashboard analytics will help you get more detailed insights on your growth, as well as automatically estimate your growth scale for the upcoming 30 days. Best performing targets will automatically rank higher to help you filter and narrow down your audience ensuring best performance.

WATCH HOW IT WORKS!

Now you can Save Time and Work Smarter, not harder.

JOIN NOW

 

 

 

TOP 3 Instagram Bots Who Will Keep Your Account Safe

Each social media platform has its own features and benefits.

As for Instagram, depending on the type of the user, it can provide a variety of benefits.

With Instagram you can:

  • Keep in touch easily with friends, family, and colleagues
  • Share audiovisual contents and have others’ opinions
  • Join favorite communities
  • Increase sales
  • Start your own business
  • Engage easily with top brands

 

Instagram Bots

Instagram bots are the automated software which is  programmed to follow/unfollow, like and comment on several accounts.
Usage of bots is good or bad depends upon how a particular bot is programmed. A well-programmed bot can help you and a bad one can ruin your reputation and can lead to loose all your genuine followers as well. Before spending money make sure you buy something worth the money you are paying. It is necessary to find the right bot.

Instagram bots are fast and efficient

Time is gold.

As much as you want to engage with your followers everyday, it’s never going to work. It’s not practical to spend hours in a week on your followers’ feeds.
With bots, these tasks are automatically done for you. They can comment, follow and like posts 24/7. So you generate results, with the least amount of time and effort. Amazing, right?
Bots can search for users in your niche and auto-follow them. They can also follow-back users who have followed you. This way, you can increase your reach and discover potential customers.

Gone are the days when you had to scroll through various profiles to find your ideal customer. Instead, you can let the bot find potential leads for you. Plus, it can engage and interact with these new potential customers and followers. Instagram bots engage with your followers

As we’ve mentioned before, building authentic engagement takes time.

TOP 3 Instagram Bots Who Will Keep Your Account Safe

  1. InstAmigos

  2. Social Captain

  3. Magic Social

 

InstAmigos is an Instagram Growth Platform. In addition to growing your audience, they build loyal followers based on artificial intelligence smart user behaviors.
Unlike others, their unique technology simulates human behavior to avoid making your account appear suspicious and delivers results much faster at a much lower cost. You get Real Results and Real Followers.

Activate your account in under 2 minutes
Yes, really. Create an account with Instamigos and link your Instagram channel, then sit back and watch your followers multiply.

Real Followers
100% Organic users. They grow your account in a natural way with real active followers that have a heartbeat. No fake accounts and No spam.

Within Instagram Limits
No worries. Their algorithm is safe and smart, it works within Instagram limits using human like behaviors and adjusts automatically as the Instagram limits change.

Specific Target
They introduce your account to tens of thousands of people on a monthly basis; think of Instamigos as a matchmaker that connects you with people most interested in what you have to offer.

              Why Instamigos?

Unlike other Instagram growth platforms Instamigos social media strategy is powered by artificial intelligence that analyzes the performance of your Instagram channel and adapts the  algorithm to maximize your success.

             Join today
Start now and see the results for yourself.

    https://instamigos.net/

 

How it works: https://instamigos.net/how-it-works

How to properly set your settings for great results: http://blog.instamigos.net/2019/04/05/instamigos-how-to-properly-set-your-settings-for-great-results/

How to find the best targets: http://blog.instamigos.net/2019/04/09/instamigos-how-to-find-the-best-targets/

 

 

 

 

 

InstAmigos – How to Find the Best Targets

The targeting feature allows you to target your audience by choosing a username, location or hashtags relevant to your content and the software will only contact the people who are interested in them.

For example if I have a ‘PETS’ page I will target other users which have similar content so their followers are interested in these contents.

In the video below I will explain the process of finding the best targets for your instagram growth.

 

 

Free Trial Available https://instamigos.net/

InstAmigos – How To Properly Set Your Settings For Great Results

It is important to first understand the settings, its types and role it plays in the process.
The very next step is identifying the strategies that can help you achieve great results.

In the video below, I explained the importance of settings and the strategy applied in one of the accounts linked to Instamigos.

 

Benefits of using Instagram Automation

We all know that time is money. So if you are looking to make a better use of time, it makes sense for you to enlist the help of an automated system to grow your instagram page.

Continuously searching for influencers to engage with, replying to comments, direct messages, can take take up hours in a day.

Most of instagram influencers rely on instagram automation, it is not easy to get the kind of follower count and engagement rate they have  without being a celebrity or public figure, these guys are doing something right, so why not learn from them?

 

What is Instagram Automation?

Instagram Automation it is a hiring software to follow/unfollow accounts, like photos, direct message based on your targeting  Targeting Tips:  http://blog.instamigos.net/2019/03/28/targeting-tips-instamigos/

You can set different filters to make sure your account is only engaging with users you’re looking to target.

With filters you can target users based on: Location, Do/Do not have a profile picture, Who they follow, Minimum posts, Minimum followers, Hashtags they use mostly, etc.

You can also control how often will the program engage with your targeted audience as: How many users to follow before switching to unfollow and vice versa, Disable/Enable the actions as follow/unfollow, like pictures and direct message people who follow you back.

Benefits of using Instagram Automation

Saves time – It is impossible to follow this much accounts or like hundreds of photos in a short period of time as there are Instagram limits which doesn’t allow you to do so. You won’t be able to wait hours between to follow people and like their pictures so you won’t get caught.  Instagram automation is safe and smart. it works within instagram limits using human like behavior and adjusts automatically as the Instagram limits change.

It’s Cheap – With monthly plans starting at just $9.99,  Instamigos.net is the most affordable Instagram growth service on the market.

Fast, Easy & Secure Registration – Create an account and link your instagram channel, then sit back and watch your followers multiply.

24/7 Performance – Have you ever imagined hiring someone to manage your instagram page growth even when you’re sleeping? I bet you didn’t!  You can be on vacation relaxing and the software will continue to operate at 100%.

Beyond Human Abilities – If you are targeting a specific group of people you will have to check accounts multiple times to make sure they are worth it.

Most Important – Gain More Followers – With automation we have seen accounts increased from 50% to 25o%  gaining up to 400 followers a day.

 

With InstAmigos

Instamigos is an innovative Instagram growth platform powered by artificial intelligence, that analyzes the performance of your Instagram channel in real-time and adapts the matching formula to maximize your success.

With Instamigos you eliminate the labor involved with promoting your Instagram channel manually, and sit back while they multiply your real followers and engagement.

Their mission is to deliver the most supreme service at an unbeatable rate, that will help businesses grow their audience and convert their fans into loyal customers.

Think InstAmigos as a matchmaker that connects you with people most interested in what you have to offer – the rest is up to you.

Unlike the competitors, their unique technology simulates human behavior to avoid making your account suspicious and delivers results much faster at a much lower cost.

 

Some user feedback

“it has freed up 25 hours/month that we used to spend on Instagram management, allowing us to focus on other tasks very important to a small business!”

“The biggest shift in our Instagram tasks has been the shift from a growth focus to a content and user engagement focus”

 

START YOUR 3 DAYS FREE TRIAL TODAY https://instamigos.net/

 

 

Targeting Tips – InstAmigos

 

If you are a business, it is important to understand your target market so you’ll be able to reach the audience most likely to convert into customers.
Targeting the right audience will increase not only the followers but the post engagement rate, too.

How? and why?  If you have an account, fashion related content, you will need to target users similar to yours that have same field content oriented.

Let’s stick to fashion. Let’s understand the fact that you must target users with a lot of followers (real followers) that are fashion related as mentioned above.
InstAmigos will introduce your account to tens of thousands of people on a monthly basis by following accounts based on your targets.

Think of us as a matchmaker that connects you with people most interested in what you have to offer.

 

HOW TO PROPERLY TARGET YOUR AUDIENCE?

 

Additional useful tips for Social Media Strategy

Tips for Hosting a Successful Instagram Stories

What’s the first thing that you look at when you check your Instagram account?  If you’re anything like me―a digital content sponge, you thought of the Instagram Stories of course.  That’s the stream of short content stories on top of the main Instagram feed usually from some of your favorite Influencers.  Here users can post photos or short video clips that will end up vanishing after only 24 hours; but it’s a great way to share quick pieces of information and content such as:  announcements, event previews, behind the scenes video, product discounts, or even just interesting facts about yourself (i.e. your brand).

From a business perspective using these Instagram stories should be part of your overall Instagram marketing strategy.  Why? Well, for starters there are a staggering number of users each day on Instagram. Imagine all of the opportunities to promote your business that Instagram stories provides.  In short, it’s a unique marketing chance for any business looking to build its brand and expand its reach.

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An Instagram Stories takeover is an interesting and creative method to mix into your social media marketing plan.  Partnering with an Instagram influencer, or even a celebrity, is a terrific way to expand your influence, grow your tribe and reach untapped market segments.  Think of it as putting your business on a billboard alongside a busy major highway. Your brand will be on display for all to notice. It’s the same affect when you align your brand with an Instagram influencer and host a Stories takeover event.  There is marketing power in numbers; by implementing a Stories takeover your brand will undoubtedly reach a larger audience.

I know what you’re thinking.  Just what exactly is an Instagram Stories takeover and why should I let someone take over my Stories feature?  Just as the name implies, it involves another Instagram user basically “taking over your account” for a brief time period, normally 24 hours, with the purpose of engaging your followers and expanding your audience.  The takeover only applies to your Instagram Stories feed; this is different from a regular Instagram takeover where another user takes control of your entire profile.

The person you collaborate with will create their own stories and post them to your Instagram account so that your followers can see them.  The takeover event can be the ultimate win-win situation. Your chosen partner (aka rock-star influencer) will bring value to your followers while the guest is able to reach a new audience with their content.  This can lead to skyrocketing numbers for your followers count, growth for your brand and additional sales profits for your bottom line.

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By design these Instagram Stories are time-sensitive so hosting a takeover event is serious business.  The clock is ticking because any Stories on Instagram fade away 24 hours after they’ve been posted. That’s right, your followers have just one day to see the Stories.  You need to set up a game plan ahead of the event and you also want to make sure that your followers tune in on the day of the event. So, promote the takeover event across all your social media platforms not just on Instagram.  Furthermore, you want to see measurable results from these takeovers so be creative in your delivery. They should also be interesting, informative, and fun for the audience. Once all the planning is done you can sit back and enjoy the ‘show’ for the next 24 hours as your chosen influencer steers the creativity.  

 

There are many ways to get creative with the Stories feature.  On event day your guest could post short videos from an interesting location, or introduce your product or service in an eye catching way, or perhaps host a question/answer session with your followers.  They might also announce an upcoming special event or a contest. Or, they could do a series of short videos where they give followers a glimpse into the everyday life of your business―a behind the scenes look of your brand.  

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Thinking of hosting an Instagram Stories takeover?  Smart move. Making use of this marketing strategy is an excellent way to expand your reach and these can be hugely successful when done correctly.  To ensure success use the following helpful tips to get the most out of this creative marketing opportunity. Start your marketing engines.

 

  • ‘Plan your work and Work your plan’ – Goals

 

As with any of your marketing campaigns you should make a plan and set your goals first.  What do you want to achieve from the takeover event? Be precise. The more clearly you define your desired end result the better game plan you can develop to make that happen.  For example, do you want to gain new followers? Are you introducing a new product and you need some star power promotion? Do you want to give folks an inside look at how your business operates?  Increase brand awareness? Are you looking to get on the radar of new audiences? Designed a chic new workout tee and you need a fitness influencer? Yep, you decide.

So be sure to set clear attainable goals.  Set a clear target (or several of them) that you want to reach by hosting the event.  With an emphasis on creative and entertaining Stories be sure this aligns with the goals you set for the takeover event.  Define what a success would be for your brand as a result of the takeover and strive to attain it.

 

  • ‘Money Talks’ – Decide on a Budget

 

Though there is no set in stone figure for how much a Stories takeover will cost, in all likelihood you will be paying a few thousand dollars.  Does your budget allow for that number? After you have set your desired goals, you then want to determine your budget. Consider the cost of the event as an opportunity investment in your brand.  What are the benefits from hosting the takeover? Your answers to that question will largely influence what your budget will be.

The person that you choose to host your event will also influence your budget.  Their time, efforts, and creativity all come with a price tag. Remember, these events are exciting and fun but your guest is not adding their star power free of charge.  Instagram Influencers can charge from a few hundred dollars to several thousands of dollars depending upon content creation and the overall quality of their followers. That old saying is very true―you get what you pay for.  

Be sure to also add in costs for any transportation or lodging needs if your guest is at a specific location.  Need a video shoot from Venice Beach to promote your updated line of surfboards? Well then that’s going to cost a few dollars for sure.  In short, weigh the benefits (of the event), then run your numbers and you will get an approximate total cost for your Stories takeover.

 

  • ‘Partner up’ – Find the partner that fits your brand

 

Decide on a guest host for your Stories takeover.  This is a critical choice. Will your followers respond well to this person?  Does this person’s personality enhance your brand image? Are they in line with your company core values?  You can be sure that your followers will notice if they are not. Is your guest popular with audiences that you want to reach?  Are they easy to communicate with or must you go through their gatekeepers? All pertinent questions that need to be addressed before you can select the right partner for your brand.

Additionally, you need to keep your goals and your budget in mind as you make a decision.  Are your goals over the top and set quite high? That’s fine but there is a higher cost to partner with a mega popular influencer.  Perhaps your brand would benefit just fine from aligning with a smaller micro-influencer. Again, what results do you want to achieve from the takeover.  Whether you want your message to reach potentially 100,000 followers or simply a few thousand followers, the fees you pay will reflect that.

Bottom line:  Choose a partner that will provide results that benefit your brand while staying within your allocated marketing budget.  

 

  • ‘Game plan’ – Implement event guidelines

 

Goals―check.  Budget―solid. Influencer―set.  Great, now you need a ‘meeting of the minds’ with your takeover partner.  Start planning the event. You should work together to develop a strategy for your Stories takeover.  Start by sharing your goals, expectations, and desired results with your partner. Have a brainstorming session to make sure you are both on the same creative page as far as the takeover event is concerned.  

Be organized and plan ahead.  How many Stories will be released during the takeover?  Is there a preferred time schedule to release them? Depending on locations, what times would allow for peak engagement?  Discuss different ways to increase the entertainment value of the Stories as well. And, lastly, make sure to leave your influencer partner with plenty of freedom to express themselves in a creative way.  If you hired an online media ‘diva’ as your takeover guest host then simply set the guidelines, take a step back and enjoy the show along with the rest of your followers.

 

  • ‘Give a shout out’ – Promote Your Takeover event

 

Once your planning is complete you need to then focus on promoting your takeover event.  After all, you want to make sure that folks will show up for the event. This is a big deal for you and your brand.  What you want to do is post the event within your Instagram feed as well as announcing it through your Instagram Stories feature.  This way even those followers who don’t necessarily follow Stories can be sure and tune in. Your guest host should also do the same for their followers.  

Remember that the Stories have a very short shelf life so promoting the event within your main feed is a must.  Build excitement maybe even offer an incentive or a giveaway of some kind to get folks to show up for the event.  Now is the time to cash in on your creative marketing skills.

Not to be overlooked, you should both also promote your Stories takeover across all your social media accounts.  That’s right Facebook and Twitter followers you’re invited to this takeover event too. Introduce your other social media followers to all the terrific content they have been missing out on by not following you on Instagram.  Include a brief preview of what will be taking place during the Stories takeover and obviously mention your guest influencer to further build up the anticipation.

If everything goes according to plan you will have plenty of eyes on your Stories takeover and, if they are entertained by your original content, a ton of new Instagram followers.  Followers that will soon turn into loyal customers.

 

  • “Wrap it up” – Review the results   

 

One of the best ways to measure the success of a Stories takeover is to compare the changes in the metrics.  For instance: How many followers did you gain during the takeover? In the days after the takeover? How much engagement did you receive during the 24 hour Stories period?  Compare the numbers. Are they on par with your goals and guidelines? What did you learn? Is there something you would do differently the next time? All things considered, when you compare the pre and post takeover numbers was your event a success?  Is your brand better off as a result of the time, resources and money invested in hosting a Stories takeover? In other words, take the time to review and learn from the results of your event.

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Hosting an Instagram Stories takeover is definitely a unique marketing opportunity.  This fosters creative fun engagement for your existing followers and introduces your brand to an entirely new audience.  

Select the right partner, plan accordingly, stick to your budget, and effectively promote the event and you just might see more and more followers turning into loyal customers.  Building a solid brand one follower at a time. How you choose to reach them is up to you. Make Instagram Stories takeovers part of your overall social media marketing strategy.  That’s a winner.

Find your tribe, my friend, and tell a story.  

Secrets of Three Successful Instagram Brands

Secrets of Three Successful Instagram Brands

For many years Sears―the once popular retail giant a time, would mail thousands of product catalogs to potential customers.  In October of 2018 Sears filed for bankruptcy. Many factors, of course, contributed to the downfall of this once mighty retailer but if your business still relies on expensive traditional marketing methods―print, radio and television then there is one question that needs to be asked.  Why?

There is a digital revolution taking place and it’s called social media.  However, unlike traditional media this social media is built upon an abundance of interactions with users.  What makes Instagram an absolute spot-on place for a business to build its brand and grow its online community?  Well, for one thing it is insanely popular; Instagram has over 300 million daily active users. That fact alone makes it any marketer’s dream.  

Instagram is also a visual-centric platform.  If a single picture is worth one thousand words what is a content stream with multiple formats packed with vivid imagery worth?

In the same way that Google ad words changed the playing field for online search results Instagram is proving to be a game changer as well.  What’s the secret to success using Instagram for your business? Success leaves a trail to follow.

Is this Instagram-first strategy a good fit for your business? Let’s dive in.  Focus on these key elements to enhance your chances of success:

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Maximize Visual Presentation

No matter what your product or service is be sure to present it in way to attract attention.  Instagram includes filters so it’s easy for almost anyone to make their photos worthy of sharing these days but especially so for a business to focus on visually presenting your brand in the best light.  

Glossier is perhaps the crown jewel of an Instagram-first strategy success story.  The insanely popular makeup and skincare line started by a beauty blogger is essentially an online experience.  There is no fancy downtown main street retail store so they rely on social media. True, these products are highly photogenic but moreover Glossier has built a very stimulating visual brand.  The brand’s pink-ness practically jumps off the screen. It pops. It catches your attention.

Another example, is the online publication Punch Drink.  They provide cocktail recipes, and various city guides on its site and although that could be rather vanilla in terms of imagery they use creativity and high quality photos to appeal to a niche audience.  A different drink appears in each image presented in a way that almost lets the viewer taste it with their eyes. The message here is to be creative with your images. It’s not just about selling a product, it’s about capturing a feeling and expressing this through visual imagery.

Keep in mind that if your business is not an actual bricks-and-mortar store, it’s even more important for your social media presence (Instagram) to set your tone for your brand.  Once set, stick to it. Use the same color themes, formats and also try to maintain consistency with how often you post. In other words, you want to maintain the business cohesiveness throughout the user experience.  Strive to create a visual impact and build your brand so to attract thousands of loyal followers.

For more on Instagram Growth Strategy and Helpful Resources you can refer to Instamigos Site 

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Focus Attention on Your Customers

If you were to visit Glossier’s Instagram page one of the first things you might notice, besides the abundance of their favorite pink color theme, is that many posts within their feed show happy customers using their products.  Selfies galore. They put the spotlight on their customers. A highly photogenic product for sure but the attention they give their customers creates an experience. Basically, that beautiful results can be achieved by anyone. They truly feel like they are part of a special tribe.  The ‘IN’ crowd.

Tap into your customers’ desires and needs with your Instagram content.  Consider the BarkBox brand with over 1 million followers. This company provides products that keep pooches happy.  Their visual stream is full of funny dog content and they provide discounts and more to followers. We all know how much folks adore their pets.  The entertaining visual content grabs your attention. The sweet deals and discounts keep you there as a loyal follower.

 

It’s the perfect blend of engagement.  Entertain your audience, give them what they want, and they will keep coming back for more.  The Instagram marketing employed by the BarkBox company proves that they understand their customer’s needs.

 

As yet another example of placing your customers in the spotlight look at Adobe on Instagram.  Almost all of the posts you will find are user generated content. It’s the “see what I can do with these products and then share it” strategy that works for them.  Their stream of content is basically a canvas for all their designer type followers to showcase their work. Over 800,000 followers and counting.

Ref:  You can Target Followers using Instamigos platform    

     

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Ideally you want your audience to think of your account (i.e. your business) as one of their favorites on Instagram.  So how does your business stand out in a vast digital empire of visual stimulation. Think about how your products or services can be used within Instagram content. Not everyone will have photogenic products but there are many ways to feature even the most routine products in creative ways.  Sometimes you just have to think a little bigger. Ask yourself―can your customers share your product or service? What would make them want to share it on their own feeds? What creative ways can you think of to engage your followers and encourage sharing?

To put it another way, people will share what they love and feel great about doing it.  That experience is the power and influence of social media.

For more on Instagram Growth Strategy and Helpful Resources you can refer to Instamigos Site 

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Trending Now

Consider what is currently trending.  What is the popular movement right now?  Can your business tap into this and use it as an advantage?  Perhaps.

Health, fitness and lifestyle trends are always hot topics within social media.  La Croix, the flavored sparkling water company capitalized on somewhat of a social media ‘perfect storm.’  Healthier lifestyles and Instagram’s popularity are both on the rise. La Croix benefits from both of those facts. For instance, they engage with fans and encourage them to use hashtags to share La Croix experiences and photos.  They also work with many ‘micro-influencers’ to help spread the word about the sweetener-free alternative beverage.

Trending now?  Fitness enthusiasts and nutrition influencers are happy to share La Croix products in their Instagram posts.  Though they have been around for years their resent resurgence is in large part due to their focus on digital marketing efforts rather than traditional methods.

Another example of this ‘marketing a lifestyle’ trend is Bitwell Inc., the motorcycle helmet and accessory company.  Sure they sell the products but what you see on their Instagram feed is the lifestyle that comes along with it. Where can you go on your ride?  Scenic landscapes. Adventure. Freedom. Powerful images all courtesy of user generated content.

Instagram makes it easy to grow your business.  Find and connect with your tribe. Share your lifestyle.

For more on Instagram Growth Strategy and Helpful Resources you can refer to Instamigos Site 

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Technology Compliments Your Brand   

What does it take to grow a business from literally zero to 50,000 raving fans known as followers?  Growing your business organically on Instagram is fine but sometimes you need a little kick―a jumpstart.  

Through the use of technology your business gets immediate results.  You get valuable feedback, you really get to know your customer, likes and preferences, and this information makes it easy to suggest what they might purchase in the near future.  With Instagram ads you can really focus in on your target customer and make sure that you’re getting the most out of every post.

Article, a chic interior designs company, is a great example of the use of Instagram ads.  In 2016, they developed an ad campaign featuring interiors styled with Article’s sleek furniture.  For the audience this created a desirable experience. They see it, they want it, they buy it. Done deal.  Article is also another company that is entirely online so their social media presence is crucial.

Social media is becoming more and more relevant in influencing buying decisions.  As a business you need to make it easy for your customers purchase your product through Instagram.  And, without an actual storefront, as is the case with Article and Glossier, your Instagram ‘store’ and content needs to be easy to navigate.  Therefore, including shoppable posts to allow followers to purchase a featured product directly from the Instagram content is a great idea.

Results? Thanks to their focused ad campaign, Article saw a huge return on their marketing dollars and that over 35% percent of sales included Instagram in the customer buying process.  Using technological tools available through Instagram can be a tremendous way to focus in on your target customers and pump up your sales revenue.

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Throughout this article we have seen examples of successful brands that tend to use an Instagram-first marketing strategy.  Blend in our four key elements and you can see that when compared to traditional marketing methods this is really a better use of your creativity and of the marketing budget.  For smaller businesses that are just starting out every penny counts.  If your business is not incorporating an Instagram marketing strategy you may be missing out on a ton of opportunities.  

At its core, the Instagram platform is visual driven social media.  Perfect for your business. Companies such as Glossier, Barkbox, and Article have impressive proven success stories.  Success leaves a trail. Who will be next? Maybe your business? Hashtag #success.

For more on Instagram Growth Strategy and Helpful Resources you can refer to Instamigos Site