Secrets of Three Successful Instagram Brands

Secrets of Three Successful Instagram Brands

For many years Sears―the once popular retail giant a time, would mail thousands of product catalogs to potential customers.  In October of 2018 Sears filed for bankruptcy. Many factors, of course, contributed to the downfall of this once mighty retailer but if your business still relies on expensive traditional marketing methods―print, radio and television then there is one question that needs to be asked.  Why?

There is a digital revolution taking place and it’s called social media.  However, unlike traditional media this social media is built upon an abundance of interactions with users.  What makes Instagram an absolute spot-on place for a business to build its brand and grow its online community?  Well, for one thing it is insanely popular; Instagram has over 300 million daily active users. That fact alone makes it any marketer’s dream.  

Instagram is also a visual-centric platform.  If a single picture is worth one thousand words what is a content stream with multiple formats packed with vivid imagery worth?

In the same way that Google ad words changed the playing field for online search results Instagram is proving to be a game changer as well.  What’s the secret to success using Instagram for your business? Success leaves a trail to follow.

Is this Instagram-first strategy a good fit for your business? Let’s dive in.  Focus on these key elements to enhance your chances of success:

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Maximize Visual Presentation

No matter what your product or service is be sure to present it in way to attract attention.  Instagram includes filters so it’s easy for almost anyone to make their photos worthy of sharing these days but especially so for a business to focus on visually presenting your brand in the best light.  

Glossier is perhaps the crown jewel of an Instagram-first strategy success story.  The insanely popular makeup and skincare line started by a beauty blogger is essentially an online experience.  There is no fancy downtown main street retail store so they rely on social media. True, these products are highly photogenic but moreover Glossier has built a very stimulating visual brand.  The brand’s pink-ness practically jumps off the screen. It pops. It catches your attention.

Another example, is the online publication Punch Drink.  They provide cocktail recipes, and various city guides on its site and although that could be rather vanilla in terms of imagery they use creativity and high quality photos to appeal to a niche audience.  A different drink appears in each image presented in a way that almost lets the viewer taste it with their eyes. The message here is to be creative with your images. It’s not just about selling a product, it’s about capturing a feeling and expressing this through visual imagery.

 

Keep in mind that if your business is not an actual bricks-and-mortar store, it’s even more important for your social media presence (Instagram) to set your tone for your brand.  Once set, stick to it. Use the same color themes, formats and also try to maintain consistency with how often you post. In other words, you want to maintain the business cohesiveness throughout the user experience.  Strive to create a visual impact and build your brand so to attract thousands of loyal followers.

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Focus Attention on Your Customers

If you were to visit Glossier’s Instagram page one of the first things you might notice, besides the abundance of their favorite pink color theme, is that many posts within their feed show happy customers using their products.  Selfies galore. They put the spotlight on their customers. A highly photogenic product for sure but the attention they give their customers creates an experience. Basically, that beautiful results can be achieved by anyone. They truly feel like they are part of a special tribe.  The ‘IN’ crowd.

Tap into your customers’ desires and needs with your Instagram content.  Consider the BarkBox brand with over 1 million followers. This company provides products that keep pooches happy.  Their visual stream is full of funny dog content and they provide discounts and more to followers. We all know how much folks adore their pets.  The entertaining visual content grabs your attention. The sweet deals and discounts keep you there as a loyal follower.

 

It’s the perfect blend of engagement.  Entertain your audience, give them what they want, and they will keep coming back for more.  The Instagram marketing employed by the BarkBox company proves that they understand their customer’s needs.

 

As yet another example of placing your customers in the spotlight look at Adobe on Instagram.  Almost all of the posts you will find are user generated content. It’s the “see what I can do with these products and then share it” strategy that works for them.  Their stream of content is basically a canvas for all their designer type followers to showcase their work. Over 800,000 followers and counting.

Ref:  You can Target Followers using Instamigos platform    

Ideally you want your audience to think of your account (i.e. your business) as one of their favorites on Instagram.  So how does your business stand out in a vast digital empire of visual stimulation. Think about how your products or services can be used within Instagram content. Not everyone will have photogenic products but there are many ways to feature even the most routine products in creative ways.  Sometimes you just have to think a little bigger. Ask yourself―can your customers share your product or service? What would make them want to share it on their own feeds? What creative ways can you think of to engage your followers and encourage sharing?

To put it another way, people will share what they love and feel great about doing it.  That experience is the power and influence of social media.

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Trending Now

Consider what is currently trending.  What is the popular movement right now?  Can your business tap into this and use it as an advantage?  Perhaps.

Health, fitness and lifestyle trends are always hot topics within social media.  La Croix, the flavored sparkling water company capitalized on somewhat of a social media ‘perfect storm.’  Healthier lifestyles and Instagram’s popularity are both on the rise. La Croix benefits from both of those facts. For instance, they engage with fans and encourage them to use hashtags to share La Croix experiences and photos.  They also work with many ‘micro-influencers’ to help spread the word about the sweetener-free alternative beverage.

Trending now?  Fitness enthusiasts and nutrition influencers are happy to share La Croix products in their Instagram posts.  Though they have been around for years their resent resurgence is in large part due to their focus on digital marketing efforts rather than traditional methods.

Another example of this ‘marketing a lifestyle’ trend is Bitwell Inc., the motorcycle helmet and accessory company.  Sure they sell the products but what you see on their Instagram feed is the lifestyle that comes along with it. Where can you go on your ride?  Scenic landscapes. Adventure. Freedom. Powerful images all courtesy of user generated content.

Instagram makes it easy to grow your business.  Find and connect with your tribe. Share your lifestyle.

Technology Compliments Your Brand   

What does it take to grow a business from literally zero to 50,000 raving fans known as followers?  Growing your business organically on Instagram is fine but sometimes you need a little kick―a jumpstart.  

Through the use of technology your business gets immediate results.  You get valuable feedback, you really get to know your customer, likes and preferences, and this information makes it easy to suggest what they might purchase in the near future.  With Instagram ads you can really focus in on your target customer and make sure that you’re getting the most out of every post.

Article, a chic interior designs company, is a great example of the use of Instagram ads.  In 2016, they developed an ad campaign featuring interiors styled with Article’s sleek furniture.  For the audience this created a desirable experience. They see it, they want it, they buy it. Done deal.  Article is also another company that is entirely online so their social media presence is crucial.

Social media is becoming more and more relevant in influencing buying decisions.  As a business you need to make it easy for your customers purchase your product through Instagram.  And, without an actual storefront, as is the case with Article and Glossier, your Instagram ‘store’ and content needs to be easy to navigate.  Therefore, including shoppable posts to allow followers to purchase a featured product directly from the Instagram content is a great idea.

Results? Thanks to their focused ad campaign, Article saw a huge return on their marketing dollars and that over 35% percent of sales included Instagram in the customer buying process.  Using technological tools available through Instagram can be a tremendous way to focus in on your target customers and pump up your sales revenue.

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Throughout this article we have seen examples of successful brands that tend to use an Instagram-first marketing strategy.  Blend in our four key elements and you can see that when compared to traditional marketing methods this is really a better use of your creativity and of the marketing budget.  For smaller businesses that are just starting out every penny counts.  If your business is not incorporating an Instagram marketing strategy you may be missing out on a ton of opportunities.  

At its core, the Instagram platform is visual driven social media.  Perfect for your business. Companies such as Glossier, Barkbox, and Article have impressive proven success stories.  Success leaves a trail. Who will be next? Maybe your business? Hashtag #success.

Helpful resources that can be used for Instagram Branding  Instamigos.net

Start your FREE trial today: https://instamigos.net/ 

How to Get Instagram Followers

How to Get Instagram Followers

Instagram is naturally a great site for brands of all sizes and shapes to be exposed. Nonetheless, growing a loyal and engaged audience is actually not an easy task on the app. It, therefore, requires amazing posts. One easy way to make your content stand is by adding hashtags to your images.

The Importance of Content

If you want to see a quick growth of your business with Instagram, crafting an engaging, informing and high-quality content is far more important than ever.

Why? Because there is much competition in the world of Instagram and audiences are naturally super-tuned to what they like and what they don’t like popping in their feed.

Also, there is the Instagram algorithm that makes it even harder for brands to stand out since it changed. But it does not bar you from growing your account, it only help you change your ways to grow.

In the past, it was easy to grow your account even with sporadic posting, low-quality content and poor images.

But now, you need to be consistent and produce regular copies that your audience will like and engage with.

And once the Instagram algorithm picks up that you’re creating content that resonates with your audience, it puts you and your posts in a better position and in front of new audiences.

Instagram Content Planning

Having a good content plan for your Instagram is what brings the difference between an account that convert to sales and one that only attracts a handful of likes.

Before diving into creating Instagram content, you need to have a clear picture of what your audience like. Craft a content that aligns with your brand.

When you want to create a winning content plan and a stylish Instagram grid, keep in mind the ‘golden rule’, which states, “people do not buy what you sell. Instead, they buy who they will become when they have it.”

Once you know the type of your brand and what your audience easily engage in, you will make the right decision and create the appropriate staff from the word go.

Hashtag Strategy

While many social media hashtags are created from twitter, Instagram puts them on the map. It is a good strategy for marketers to quickly find their potential clients digitally.

Instagram hashtags will not only classify your products and make them discoverable by users, but they are also a sure strategy to win more followers, expand reach and increase engagement.

So if you want to stay updated on a current trend and reach a huge audience, upping your game is the best way to go.

Instagram Automation

Managing Instagram account is sometimes hectic and takes a lot of time; posting new content, replying to comments, monitoring brand mentions and several other tasks.

For that reason, marketers choose to use Instagram automation to lessen the work and concentrate on other tedious aspect of Instagram marketing.

Instagram automation involves using software or “bots” to like photos and posts, follow and unfollow accounts, direct messages to your targeted audience.

Basically, Instagram automation perform these functions depending on your settings. For instance, you can choose to target audience depending on their location, interest and may be the hashtag they follow. You can give a try to instamigos automation and grow your audience faster than you would expect.

Get Instagram Followers

 

Benefits of using Instagram Automation

Save Time

It is quite hectic to manually post contents, like photos and videos, and reply to comments to an already grown account within a short period of time within Instagram limits.

There is need to look for Instagram automation to simplify this work.

It is smart and safe and can carry out huge tasks within a short period of time.

It works within Instagram limits with human-like behaviors and can automatically adjust to Instagram limits change.

 

Price

Instagram automation does a huge task but with little amount to spend.

For instance, Instamigos.net has an incredibly pocket-friendly plan, which starts at just $9.99. In fact, it is currently the most affordable Instagram growth service on the market.

 

Fast, Easy & Secure Registration

With Instamigos.net, it is very easy to create account and join the community of best Instagram marketers. All you have to do is link your Instagram channel with your account and then wait and see your audience grow bigger and bigger.

 

You Can “Be On” 24/7

As much as you would like to spend like eight hours or so on your machine interacting with your audience, that is not practical to many marketers. But with Instagram automation, you are in a position to set the specific actions you want your “bots” to carry out and let the job be done for you all day.

You are free to sleep, carry out other tasks or even go for a vacation while the software runs your Instagram account at 100%.

 

Beyond Human Abilities

Instagram automation simulates human operations to perfection. To illustrate, if you want to target a specific audience, you’ll have to check accounts severally. But the software can direct messages to your targeted audience within minutes.

Get Instagram Followers

Boost Your Follower Count

 Primary reason why marketers choose to go for Instagram automation is due to its auto-follow and unfollow features. It allows you to follow thousands of accounts, hoping that some will follow you back.

With Instamigos automation, we’ve seen accounts grow from 50% to mind boggling 250%, gaining over 400 followers each day.

 

Why Instamigos?

Instamigos is an advanced and original Instagram growth platform leverages the artificial intelligence to boost the performance of your Instagram channel in real-time and enhance your marketing success.

If you want a huge following on your Instagram account, you can choose any software. But if you want huge following with engagement, choose Instamigos since it is integrated with unique technology that simulates human behavior.

Instamigos takes the larger part of your work, leaving you with little labor. All that is required of you is to open an account and leave the rest to Instamigos, which will ensure your account significantly multiplies to an amazing figure before your eyes.

We have a proven outreach method that guarantees growth and ensure your content reach your targeted audience.

Fundamentally, our mission is to deliver quality services at an affordable price. We are determined to see your business grow your audience and convert visitors to real clients.

For your success is our joy and your vision is our mission.

 

 

Get Instagram Followers

 

 

Pick Your Plan https://instamigos.net/pricing

 

Related Articles:

InstAmigos – How to Find the Best Targets

The targeting feature allows you to target your audience by choosing a username, location or hashtags relevant to your content and the software will only contact the people who are interested in them.

For example if I have a ‘PETS’ page I will target other users which have similar content so their followers are interested in these contents.

In the video below I will explain the process of finding the best targets for your instagram growth.

 

 

Free Trial Available https://instamigos.net/

InstAmigos – How To Properly Set Your Settings For Great Results

It is important to first understand the settings, its types and role it plays in the process.
The very next step is identifying the strategies that can help you achieve great results.

In the video below, I explained the importance of settings and the strategy applied in one of the accounts linked to Instamigos.

 

Benefits of using Instagram Automation

We all know that time is money. So if you are looking to make a better use of time, it makes sense for you to enlist the help of an automated system to grow your instagram page.

Continuously searching for influencers to engage with, replying to comments, direct messages, can take take up hours in a day.

Most of instagram influencers rely on instagram automation, it is not easy to get the kind of follower count and engagement rate they have  without being a celebrity or public figure, these guys are doing something right, so why not learn from them?

 

What is Instagram Automation?

Instagram Automation it is a hiring software to follow/unfollow accounts, like photos, direct message based on your targeting  Targeting Tips:  http://blog.instamigos.net/2019/03/28/targeting-tips-instamigos/

You can set different filters to make sure your account is only engaging with users you’re looking to target.

With filters you can target users based on: Location, Do/Do not have a profile picture, Who they follow, Minimum posts, Minimum followers, Hashtags they use mostly, etc.

You can also control how often will the program engage with your targeted audience as: How many users to follow before switching to unfollow and vice versa, Disable/Enable the actions as follow/unfollow, like pictures and direct message people who follow you back.

Benefits of using Instagram Automation

Saves time – It is impossible to follow this much accounts or like hundreds of photos in a short period of time as there are Instagram limits which doesn’t allow you to do so. You won’t be able to wait hours between to follow people and like their pictures so you won’t get caught.  Instagram automation is safe and smart. it works within instagram limits using human like behavior and adjusts automatically as the Instagram limits change.

It’s Cheap – With monthly plans starting at just $9.99,  Instamigos.net is the most affordable Instagram growth service on the market.

Fast, Easy & Secure Registration – Create an account and link your instagram channel, then sit back and watch your followers multiply.

24/7 Performance – Have you ever imagined hiring someone to manage your instagram page growth even when you’re sleeping? I bet you didn’t!  You can be on vacation relaxing and the software will continue to operate at 100%.

Beyond Human Abilities – If you are targeting a specific group of people you will have to check accounts multiple times to make sure they are worth it.

Most Important – Gain More Followers – With automation we have seen accounts increased from 50% to 25o%  gaining up to 400 followers a day.

 

With InstAmigos

Instamigos is an innovative Instagram growth platform powered by artificial intelligence, that analyzes the performance of your Instagram channel in real-time and adapts the matching formula to maximize your success.

With Instamigos you eliminate the labor involved with promoting your Instagram channel manually, and sit back while they multiply your real followers and engagement.

Their mission is to deliver the most supreme service at an unbeatable rate, that will help businesses grow their audience and convert their fans into loyal customers.

Think InstAmigos as a matchmaker that connects you with people most interested in what you have to offer – the rest is up to you.

Unlike the competitors, their unique technology simulates human behavior to avoid making your account suspicious and delivers results much faster at a much lower cost.

 

Some user feedback

“it has freed up 25 hours/month that we used to spend on Instagram management, allowing us to focus on other tasks very important to a small business!”

“The biggest shift in our Instagram tasks has been the shift from a growth focus to a content and user engagement focus”

 

START YOUR 3 DAYS FREE TRIAL TODAY https://instamigos.net/

 

 

Targeting Tips – InstAmigos

 

If you are a business, it is important to understand your target market so you’ll be able to reach the audience most likely to convert into customers.
Targeting the right audience will increase not only the followers but the post engagement rate, too.

How? and why?  If you have an account, fashion related content, you will need to target users similar to yours that have same field content oriented.

Let’s stick to fashion. Let’s understand the fact that you must target users with a lot of followers (real followers) that are fashion related as mentioned above.
InstAmigos will introduce your account to tens of thousands of people on a monthly basis by following accounts based on your targets.

Think of us as a matchmaker that connects you with people most interested in what you have to offer.

 

HOW TO PROPERLY TARGET YOUR AUDIENCE?

 

Additional useful tips for Social Media Strategy

Follow me! 12 Tips to Grow Your Following on Twitter

Social media has become almost an integral part of our daily lives these days.  Facebook, LinkedIn, Pinterest and of course, Twitter, all compete for our inspired attention.  Hashtags, posts, tweets, likes, trending now … as much real-time social networking as you can handle.   

Twitter―the little Blue Bird that keeps you “in the know” about news, current trends, and relevant conversations is also one reason why you may be glued to your smartphone throughout the day.  I get it. I understand. We all do the same thing.

Whether you are an established small business or an individual just getting started on Twitter, you need to grow your following to widen your influence.  The more you can attract like-minded folks to follow your brand, the better.

Are you “follow worthy?”

Connect and engage with folks who share your interests and passions.  Besides a boost to your ego, the more followers you have the further you can expand your audience and make meaningful connections.  From a small business perspective that’s a marketing opportunity gold mine.

Follow Me!  Work smarter.  

Here are 12 tips to grow your Twitter following that you can use right away and they actually work.    

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5 New Ways to Get Instagram Followers in 2017

How do I get Instagram followers? It’s a question we’ve all asked ourselves at one point or another. And with good reason, too! Getting more Instagram followers should be a top priority for any business that uses Instagram for marketing, but it’s not as easy as it once was.

To help you get more Instagram followers in 2017, we’re sharing 5 new and creative ideas that will help you get Instagram followers for free:

1. Be Strategic With Your Instagram Comments

It might seem obvious, but a surefire way of growing your Instagram following is by commenting on other users’ posts—but not in the way that you’re used to.

Many of us are familiar with the “follow, like, comment” system for getting new followers. You follow an account, like one of their posts, and leave a comment. But while this might get you a followback, it’s tedious and time-consuming. If you really want to grow your Instagram following, you need to be a little more strategic with your commenting.

The idea is to be the last person to comment on the post. That way, anyone else who comes to that post in the future will see your comment. And if your comment was interesting enough, they might just click over to your account to have a look!

By “interesting enough” we mean that you should avoid leaving generic comments, like “cool pic” or “nice.” Instead, you should make an effort to leave a genuine comment that other users will find funny, interesting, or useful. You can even throw in a few emojis to show off your personality.

 

 

2. Use Instagram Stories to Get Instagram Followers

Instagram Stories has been a huge hit since you could first create your own Story back in August of last year. They’re fun, versatile, and a great way to foster meaningful connections with your audience! But as Zimmerman mentions, they also give you the chance to be recommended on Instagram.

Take a moment and head to the Explore page on Instagram. Notice the row of Instagram Stories at the top of the page? The reason those Stories appear is because Instagram selected them based on the accounts you follow and the posts you like. Instagram may also show you Stories that accounts you follow have liked, or were liked by a large number of people.

 

If you want to get on the Instagram Explore page, you need to create ultra-engaging, super-targeted content. “The better your Stories are, and the more they speak to a specific audience, the higher the chance that Instagram will add your account to the recommended Stories at the top of the Explore tab,” Zimmerman says.

3. Get Instagram Followers by Sharing Engaging Videos

Did you know that 52% of marketing professionals rank video as the type of content with the best ROI? Or that video content accounts for 65% of all ad impressions on Instagram? Video can be a powerful tool for brands looking to build trust with their followers and reach new audiences.

As we mentioned in our post about the best time to post on Instagram, the new Instagram algorithm gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post. In other words, if you’re able to generate a lot of engagement on your Instagram posts shortly after posting, this signals to Instagram that your post is quality, engaging content and your post will move to the top of your followers feeds and be shown to more users.

Since videos generally receive a good amount of engagement, it makes sense to use the format in your marketing mix. There’s also the fact that Instagram, with the recent release of Instagram Stories, Video Channels on Explore, and Live Video, appears to be investing heavily in video content.

4. How to Get More Instagram Followers: Run an Instagram Contest

Running an Instagram contest is a fun and easy way to promote your business on Instagram, and it’s also one of the easiest way to gain exposure, which will help you get Instagram followers.

If you’re looking for a super effective Instagram contest idea, try partnering with another business or influencer. It’s a great way to promote your Instagram contest to both of your audiences, and also share each other’s followers. Start by looking for a cool business to partner with, and then organize a 3-5 day giveaway where Instagram users are rewarded with prizes for following both accounts, and tagging their friends in the comments.

5. Create an Instagram Hashtag Strategy to Get More Instagram Followers

Having a solid Instagram hashtag strategy is an essential component for any Instagram marketing campaign, but it should also be a top priority for businesses that want to get followers on Instagram.

Instagram hashtags are one of the most useful tools in a social media marketer’s tool belt. Using the right hashtag (or combination of hashtags) can help you expose your brand to large and targeted audiences. In fact, your chances of attracting new followers, getting more likes, and increasing engagement are vastly increased by the use of hashtags.

 

 

Food Bloggers Reveal How Much Money They Make

We’ve all looked on Instagram with more than a little envy, wondering how exactly it is that certain “influencers” are able to acquire such massive followings and, by extension, big pay days. Some recent examples we’ve highlighted of influencers in this category include the progenitors of the #vanlife movement, or this Instagram couple that makes a bunch of money while traveling around the world.

The green monster can get the best of any of us in this situation. After all, who doesn’t want to be living a life like that instead of sitting in front of a computer at a desk job all day? However, when we do hear a story of a lifestyle blog that not only promotes an aspirational way of living, but explains how you, too, can be a part of it, then it’s hard to be jealous.

Such is the case with Bjork and Lindsay Ostrom, a husband-and-wife duo who have been running their food blog Pinch of Yum since 2009. In 2014, as HuffPost reports, it became their full-time job, and has blossomed into a lucrative and heartfelt endeavor for the two.

Since 2011, the Ostroms have been sharing their monthly earnings from the blog with their readers in order to provide insight on what, exactly, goes into the upkeep for a project like this, and what kind of rewards you can hope to see from hard work and dedication to your brand. Their first report boasted earnings of just $21.97. Their latest report from November 2016 had them at a net profit of $66,692.07. How’s that for growth?

HuffPost’s 12-month tabulation found that the Ostroms had cleared $483,883.51 from Pinch of Yum, with much of the revenue coming from ads and sponsored content. Check out their blog here, if you’re interested in learning more, and scroll down to check out what’s happening on their Instagram